AdSense isn’t the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits — please let me statement for what I beggarly in my defense.
I accomplish revenues from AdSense at a actual aerial click-buttoned up percentage. I acquaintance aerial click-buttoned up rates with AdSense without resorting to ambiguous tactics according to tricking site users with photos (the AdSense trick and tip dujour).
So my perspective is from one who has fabricated decent income from AdSense to fund aspects of his bag according to advertising seminars — and outsourcing to his virtual assistants. Affirmative, AdSense is a legitimate and cogent revenue source. However evaluate AdSense with some type of balance.
By any more you may accept heard about bodies according to Joel Comm’s six figure income with AdSense, or Jason Calacanis of Weblogs being on his road to generating 1 million dollars in AdSense revenue. Google’s Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for abounding webmasters.
But there are accessible and not so accessible times not to statement AdSense ads on your sites. Let’s list – examine – and statement for them below.
~~~~> 1. On Sales or Mini-sites
This is a no-brainer. If you are trying to sell a particular product that is big to your bottomline, you don’t appetite AdSense ads distracting your customers from either joining your email list, or hindering your site’s online sales action.
However I accomplish beam hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since alone 1% – 15% of your site visitors will either buy from you or fill out a anatomy.
The thinking with this access is you might as able-bodied accomplish almighty dollar from disinterested parties using up your server’s bandwidth.
~~~~~> 2. SEO Bag Sites
If your livelihood depends on search engine optimization or marketing for a living you might appetite to anticipate twice about displaying AdSense Ads on your site. I can acquaint you this from personal acquaintance. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area as I activate bodies felt added comfortable hiring an eCommerce consultant locally.
One day my site fails totally out of the MSN index. After acute study I noticed that I obviously had a filter on my site from MSN.
I analyzed all the top ranking sites in MSN and noticed the alone aberration between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and maybe to a less extent, my book on SEO, was getting a chargeless ride in the MSN search engine database.
In actuality I noticed that there were no sites with AdSense ads for at least the aboriginal 3 pages. Plus the sites with AdSense were alone using 1 ad unit at the bottom of the at ease page (there were actual few of them in the top 5 pages).
I knew it was strange to not accept AdSense ads on the top Internet marketing sites. This prompted me to study other industries where I noticed the selfsame trend.
Abounding of the leading SEO gurus accept sites that accept been banned from the top listings by the search engines. It seems the added visible you alter to, the added of a target your sites are to the search engine auditors.
Some of my sites are still on the top of MSN with AdSense ads but that doesn’t beggarly they won’t again be targets in the approaching.
Let’s face the facts. MSN and Yahoo! accept competing ad networks to Google’s, and this competitive bearings is rife for a abeyant backlash against SEO sites with AdSense ads.
Abounding SEOs will point to exceptions to this position. However you accept been warned!
Anticipate about it, how continued will MSN and Yahoo! sit back and analog analog watch SEO driven websites statement their search indexes to fund Google? Did you apperceive SEO in MSN and Yahoo(!) — is much easier to access.
Accordingly optimized sites are creating an ad sales treasure transfer from MSN and Yahoo into the pockets of Google! It won’t be continued before Yahoo! and MSN activate to devalue ranking on AdSense sites in their databases — if not outright ban them.
If you are in the search engine bag stay search engine neutral, or actualize multiple sites for altered search engines.
~~~~~> 3. When AdSense Becomes Your Alone Bag Model
When you alter to so myopic in your thinking that you body a bag solely on AdSense revenue — anticipate again my acquaintance. Why body a bag solely on the largess of Google?
I don’t apperceive if your apprehend it or not, but the sites manufacture the absolute ample AdSense almighty dollar usually accept a following that doesn’t depend on the search engines. Internet mavens according to Chris Pirillo or Joel Comm accept been on the Internet a while and accept followings for their websites. Accordingly they can consistently accomplish six figures with AdSense.
These content powerhouses are an asset to Google and not the other road around. But accomplish you anticipate Google is going to sit back and analog analog watch aloof anybody accomplish ample bucks off of their top rankings?
If you accomplish a search on most keywords you will apprehension abounding of the top ranking sites are statement sites, .gov sites, or .org sites these days. The alone exception is in industries where these sites don’t really exist according to eCommerce industries (clothing, shopping, etc.).
No suspect in most industries you will apprehension a conspicuous scarity of AdSense sites in the top rankings. In other words don’t bet your approaching fortunes on AdSense.
An IPO based on projections of AdSense revenue isn’t in the approaching for the average eBusiness. Anticipate of Google AdSense as supplemental income. Building a bag solely on AdSense revenue isn’t aloof silly — it’s aloof plain brainless.
About the author:
Kamau Austin is the publisher of over ten websites. Beam added of his eCommerce and Search Engine Commentary can be activate at:
Originall posted February 16, 2012