The empowered eBay bag person
EBay empowered the baby user to compete in the bag apple on an equal footing with the brick and mortar stores without the overhead due to facilities costs and labor costs. They campaigned the epitome by marketing eBay as a community, albeit virtual, enjoining the User thru mutual goals regardless of geographical location thus mitigating the virtual isolation. Access to the community at eBay , akin to a global village, is won by acceptance of the angle that there are mutual goals. The goals, presented as a accumulation accomplishment, depend on driven self absorption both on eBays allotment and the allotment of the user – a driving admiration for both to succeed with spiraling accomplishment and escalating sales.
The empowered User feels betrayal when the accumulation abstraction breaks down due to absence of any meaningful discussion on application and interpretation of the Terms Of Service (TOS) and fees. Enforcement of TOS is final, arbitrary and capricious with babyish befalling for discussion or appeal. The reporting mechanism is the community itself which defers policing costs away from Corporate. The mechanism is driven by self reporting by other members who usually accept a self statement as the reported target is generally a competitor or personal rival.
Dispelling the enthusiasism
The individualism and accumulation accomplishment that is encouraged by eBay, during the initiation period, is smothered by over afire nameless members of a community assignment pool in a brick and mortar establishment generally far removed from Corporate assistance. The TOS violation decisions are delivered by faceless email that action babyish explanation excepting multiple reference to shapeless complicated passages in the TOS that may, or may not apply, to the infraction with notices that the auction is cancelled, the user is suspended, or the Pament Mate statement frozen. The User is left floundering with the adeptness to accomplish babyish but email an foreigner eBay employee whose agname will chicken feed as the shifts chicken feed – this resulting pool of participants add further interpretation , conflicting opinions, and no promise of a hearing or any tangible recourse.
Protesting, picketing and boycotts
And so the User retreats to Forums and Boards to action the events, in virtual communities, giving a biased version of a botheration presenting it as a threat that tends to inflame ethical alarm. Further debate of the ethical alarm escalates the alarm that is then spread to agnate boards with agnate stated goals to undermine the credibility of eBay. The abrogating agname of eBay is created, escalated, and maintained by the conflict. The problems are further compounded by trolls that bait the user groups and then stand back to adore the conflict. The search engines spider the comments further spreading the negativity that not alone impacts the eBay community but the credibility of the online auction marketplace as a entire.
A system fed by the anonymous Buyer and Seller
The online marketplace auction community is based on annominity encouraged by eBay and any more moved out onto the independent platform as they emulate the eBay angel. The usernames are the basis for all bag transactions and absolute names are discouraged with the argument that the security of the User is jeopardized by such familiarity. Further compounding this are the users who accept multiple usernames.
This argument for annominity is negated as the agname of any User can be activate after one transaction down to full agname, inscription, phone, and email inscription. So if the username is so easily activate – why the claiming to abide to adumbrate the absolute agname? The practice of anonymous usernames continues to be encouraged even on the eBay forums themselves further compounding the botheration.
Driven by annominity and compounded by the allowed statement of multiple usernames for alone posters – posts are added antagonistic in the online environment than it would be in a absolute face to face confrontation. Attitudinal negativism is ramped and driven by biased inflammatory responses meant to bolster the injured parties position. Those not contributing to the popular position on the board are treated to accumulation hazing rituals that isolate the target and drive the non compliant poster off the board or forum. The hazing on eBay forums themselves varies from board to board and is dependent on the tolerance of the eBay appointed Moderator, who may not assignment for eBay itself, but a subcontractor brought in to amble the forums. As the anarchy escalates so does the figure of forums forming to campaign the anti eBay sentiment and sponsors independent auction platform advance.
A nationally mandated solution?
Coming soon maybe a solution in that all online Sellers will accept to be Nationally registered as mandated by the Streamlined Levy Act. The current practice of the multiple anonymous usernames policy maybe looking at a fundamental overhaul in the near approaching. The absence of annominity may chicken feed current bag practices as they charge to protect that State License and again disposition the tone on the boards as personal candor is at stake – and there maybe a trickle down aftereffect on the negativity.
The brick and mortar standard – a solution.
Currently the community is both the solvent and the glue driven there by a company that has alter to so aloof it will not communicate directly with its own accumulation , the Buyers and Sellers, except in press releases, limited notices on the announcement board, faceless extended email campaigns, and the promise of token access to phone service if the user pays for the extra service – excepting stores where it will be provided as one of the benefits. So much for the accumulation accomplishment – that would booty discussion and that is non existent. Thousands of advanced online auction platforms are springing up to compete as the exodus continues but the advanced platforms accomplish not escape unscathed. The fall out – the entire online auction community as it struggles to accretion credibility in the eyes of the public with all the bad publicity spread so efficiently with the search engine spiders.
It is age for a chicken feed in the online industry and maybe conforming to brick and mortar bag standards is what it will booty.
About the author:
Kathleen Johnson founded the Yahoo Accumulation Appraisals and Expert Advice. The accumulation is for assisting bodies with their antique appraisals and merchandising questions several age ago, and she still offers those services today. Kathleen is again under contract to Primedia Inc to Moderate the Allexperts Board at About.inc. For abounding age she worked as a registered expert on Yahoo Experts, Eager, AskMe and Allexperts. Kathleen continues to inscription articles on online facilitation but is currently working full age on the iCell.biz platform as it goes thru Beta testing.
Originall posted July 10, 2012