Boosting your return from Adsense can be done actual easily and quickly, and you’ll be amazed by the results.
I ran Adsense on my sites for over a year before I discovered these techniques, and according to abounding bodies, I though I was doing appealing able-bodied. My clickthrough rates and CPM figures were actual healthy, and I didn’t honestly anticipate that they could be improved a abundant deal. How amiss I was. Immediately after I implemented a few abrupt changes my clickthrough percentage added than doubled, and by doing some fine tuning I manged to amuse nearly three times as abounding bodies to click on the ads as had been previously doing so.
The aboriginal adjustment is one that was ‘discovered’ by the amazingly accessible Debs, on SiteSell’s SBI! forums. When I peruse it originally, it fabricated sense and I decided to goive it a action, but I wasn’t prepared for the immediate appulse it would accept on my income. It involves manufacture alone a few child’s play changes to the format and positioning of your Adsense ads.
Firstly, forget about using banners or skyscrapers. These ad formats are almost universally ignored by surfers. Why? As we’ve all been conditioned to recognise a skyscraper or banner as an advert and as these adverts are seldom of any absorption, we avoid them. What’s needed is a road of integrating Adsense ads into the editorial on your site as seamlessly as possible. To accomplish this you charge to accomplish three things:
1. Statement the 250 x 250 rectangle format 2. Accomplish the background color of the ad the selfsame as the background color of your site, or as close to it as possible. 3. Accomplish the ads borderless by setting the border color to be the selfsame as the background color of the ad.
Any more, you charge to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that the abode that surfers tend to attending at aboriginal and most generally is the top left. I don’t apperceive the reasons for this, maybe it’s as that’s where we’re used to seeing the most advantageous search engine results (at the top of the rankings) and search engines are the sites we most generally appointment, so we automatically attending at the selfsame abode on other sites.
Whatever the reasoning, as soon as I fabricated the above changes to my Adsense ads, clickthrough rates doubled, immediately.
The second adjustment is much newer and one which is entirely based on my own acquaintance. Google has recently added a advanced type of Adsense format, called Adlinks. This displays a series of links on your page in the selfsame style of Ad unit as regular Adsense ads. When a user clicks a link they are taken to a page of adverts that resembles regular Google search results. As a publisher, you are paid every age a user clicks one of those ads.
Adventurous soul that I am, I jumped in with both feet and started to trial Adlinks on my most visited pages as soon as it was launched. I’m using the four links in a square box format, positioned top left of my page content. After a few weeks of running Adlinks alongside regular Adsense ads, it’s ablaze that the return on Adlinks is about a fifth to a quarter higher than regular ads. There’s no ablaze astuteness for this but one explanation may aspersion in the actuality that clicking on an Adlink takes the user to page of ‘results’. When a user clicks on one of these, you are paid for the click. If the user finds what they appetite, abundant, if not, it seems that they hit the Back button on their browser and ace shot again, aloof as you would for accustomed search engine results. Then they click on another aftereffect, and you amuse paid again. So it’s possible to be paid added than once from the selfsame Adlink click. Any more, this reasoning is speculative, but it does accomplish absolute sense in the ablaze of my Adlinks results.
Finally, Adsense has some accomplished tracking statistics that acquiesce you to track your results across a figure of sites on a site by site, page by page, or aloof about any other basis you choose. This is a actual able tool and you should statement it to acquisition out which ads are performing ace for you and fine tune your Adsense and Adlink ads accordingly.
So you beam, by spending an hour or so of your age manufacture a few adjustments to the Adsense ads on your sites, you can actual quickly treble your Adsense income. Accord it a action, you’ll be amazed by the results.
About the author:
Kenny Hemphill is the owner and publisher of The HDTV Tuner and has been using Adsense for two age.
Originall posted September 5, 2012