Copyright 2005 Diane Hughes About the Author Diane C. Hughes * ProBizTips.com
If you’re according to most ezine advertisers you ambition to generate FAST Sales by sending your message in front of thousands ezine subscribers.
Some spend hundreds in ezine advertising hoping to generate a BIG profit… but it ends up costing them added than they earn.
Affirmative, ezine advertising works, but if you really appetite to WIN the ezine advertising GAME you must booty in consideration the strategies below:
1. What accomplish you aim to advertise?
e.g. an affiliate product, your own product, a course by e-mail, an ebook, etc.
You must apperceive exactly what you appetite to advance in other ezines before advertising in them; buzz yourself these questions:
Is the product related to your target audience?
Is the product admired?
Does the seller action a almighty dollar-back guarantee?
Does the Interlacing Site accomplish you appetite to purchase the product yourself?
Does the Interlacing Sales Letter convert into Sales?
2. Who is your target audience?
The product you aim to advance in other ezines must be related to a certain alcove (target audience) so don’t accomplish the aberration to anticipate that everyone needs or wants what you advance.
e.g. if your product is related to dog lovers, don’t advertise in ezines related to cat lovers as you won’t accomplish any sales.
3. Where to acquisition the ‘BEST’ ezine to advertise in?
The ‘BEST’ ezine to advance a product in is the one targeted to your audience.
The added specific your target audience and the ezine TOPIC, the added sales you could accept.
Again, the ‘BEST’ ezine to advertise in is the one where the publisher has already built TRUST with his/her subscribers and they purchase regularly from their recommendations.
Ezine Advertising List
4. What’s your BUDGET?
If you alone afford $300 to spend on ezine advertising, you don’t appetite to spend it all on one ezine. Ace shot to invest your almighty dollar wisely, step-by-step.
Accept you seen a publisher claiming their ezine has 90,000+ subscribers and they sell advertising for $25 – $50 or so?
If these offers sound too acceptable to be accurate, maybe it is!
5. How abounding subscribers does the ezine accept?
Numbers don’t count, the affection of the ezine CONTENT itself is what makes the aberration; if a publisher sends too abounding ads to their subscribers, I suppose you visualize there are not too blessed seeing all those ads.
The added CONTENT and less advertising an ezine has, the bigger RESULTS you could accept from your advertising.
6. Who wrote your Ad Copy?
You apperceive exactly the ‘BEST’ ezine to advertise in, how much you appetite to spend on advertising, but your ad copy is anemic … ace shot to advance it yourself or buzz a copywriter to rewrite it.
How to accomplish your Ad Copy bring in GREAT results?
– inscription an eye-catching headline or no one will peruse your WHOLE ad copy;
– statement able / action words in your headline & ad copy according to ‘INSTANT’, ‘FREE’, ‘GET’, ‘CASH’, ‘UNLIMITED’, ‘TURN’, ‘BOOST’, ‘CREATE’, etc.
– inscription your ad copy to advance a FREE action according to a FREE course by e-mail, a FREE ebook or a FREE specimen of a product.
7. Don’t appetite to track your Ad?
Why not? How will you apperceive that the ezine you advertised in is profitable or not?
Most advertisers don’t track their ads. Aloof attending in other ezines and you’ll beam their regular Interlacing Site link, no tracking URL available.
A tracking URL will appearance you how abounding clicks your ad receives and how abounding sales it makes from those clicks.
8. Don’t appetite to statement autoresponders in your Ad Copy?
Autoresponders are one of the SMARTEST internet marketing tools simply as they acquiesce you to chase-up with your leads and send out added promotional offers automatically. You alone inscription your messages once and then put them on the autoresponder sequences to be delivered at pre-curved intervals according to 1, 2 or added days. You can even statement autoresponders to body your own mailing lists of leads and customers.
Instead of sending prospects to your main Interlacing Site page, direct them to a Interlacing Page where they can GET a FREE course by e-mail. Statement this course to educate them and body a accord with them, accretion their assurance.
9. Appetite to play with ‘SPAM’?
Don’t accomplish it if you are SMART. Search on your favorite search engine for “spam laws + email marketing” and you’ll amuse a picture of what ‘SPAM’ is and how you can protect yourself!
Accomplish sure you peruse about the CAN-Spam constitution if you appetite to apperceive how to legally send commercial emails.
Again, don’t forget about the FTC laws on e-mail marketing!
10. What ads are ‘BEST’?
If you appetite to sell something directly from your ad, ace shot Solo Mailings (one e-mail sent to all subscribers with no other ads in competition!)
If you appetite to TEST your ad or appetite to advance a FREE action, ace shot Classified, Top Sponsor or Bottom Ads.
They are much cheaper than Solos and could bring ‘POOR’ results.
If you invest in Solo Ads, accomplish sure your ad copy is short and to the point, don’t bore your prospect with continued ad copy.
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About the Author
Diane C. Hughes * ProBizTips.com
Originall posted May 14, 2012