10 tips for successful ezine advertising

When it comes to advertising, I’ve tried aloof about everything. I tried chargeless classified ad sites, I tried FFA sites, I tried banner exchange programs.

The results? Not much.

I was annoyed of hearing that the Internet is the largest marketplace in human history. Maybe so, but how could I grasp those millions of bodies?

The answer, I discovered, is ezine advertising.

Ezines are sometimes called ‘opt-in’ lists as everyone who receives an ezine has chosen to accomplish so.

And that’s why ezine advertising gets results. Bodies peruse ezines and they’ll peruse your ad. And if you’ve matched the ezine to the product you’re selling, you’ve reached your target audience.

There are currently around 90,000 ezines being published every month. So whatever you’re selling, there’s added than likely an ezine that will booty your ad straight to the audience you appetite to grasp.

Ezine advertising is not alone able, it’s cheap as able-bodied. A 5 line ad in an ezine that goes to 3000 bodies will cost you between $5 and $20 per affair.

As a general rule, you’ll always amuse back at least the cost of the ad, and usually much added. So there’s actual babyish risk.

But there are some tips for acknowledged ezine advertising. Here they are:

1. The aboriginal and most big rule is: “Track your Ads!” Add you abode an ad in 5 altered ezines and amuse a hundred responses. If you don’t track your ads, you won’t apperceive which ezines were pulling responses and which weren’t.

But how accomplish you track your ads?

The simplest adaption is to abode a answer or a code at the borderline of your email inscription:

[email protected]?subject=ezineA

Then, when you amuse a reply with ‘ezineA’ in the subject field, you’ll apperceive which ezine it came from.

For a URL, it’s the selfsame principle:


However, if you’re going to code your URLs, you’ll charge a acceptable webstats program to track the coded URLs. These two programs are accomplished and they’re both chargeless:

Here’s another road to code your URLs: for every ezine ad, actualize a duplicate of your homepage and agname the page after the ezine that your ad will arise in. So, if the ad is appearing in EzineA, this is the URL you’d abode in that ad:


2. Target your audience. It may seem accessible but some advertisers overlook this. If you’re selling a interlacing-marketing course, don’t advertise in an ezine that deals with stock options; they probably won’t be absorbed.

Statement the ‘subject categories’ in any ezine directory to acquisition ezines that relate to the product you’re selling. You can acquisition a list of 56 ezine directories in ‘The Chargeless Directory of Ezines’ at:

3. Once you’ve chosen a figure of ezines that target your audience, subscribe to them and examine the ads closely. If you beam an ad that keeps repeating affair after affair, you can be appealing sure that it’s getting results. You’ve activate a acceptable ezine to advertise in.

4. Check to beam how abounding ads are in the ezine. You probably won’t amuse much response from an ad in an ezine that has 15 or 20 ads per affair. Readers of those ezines accept alter to hardened to the ads and accept learnt to skip them.

5. Check to beam if the ezine publisher has a policy of never running ads for two agnate products in the selfsame affair – your ad will be much added able if it’s the alone one of it’s affectionate in that particular affair.

6. Baby ezines Vs. Ample ezines: bigger is not always bigger. The ample ezines with 1000’s of subscribers tend to accept added ads than the baby ezines. Again, baby ezines with alone a few hundred subscribers generally accept a much added targeted audience than the ample ezines.

7. Repeat your ads. Research shows that off the Interlacing, an ad has to be seen about 21 times before someone acts on it; on the Internet it’s about 9 times. If your budget allows, ace shot and accept your ad repeated at least three times in a particular ezine. Most ezines action discount packages for bulk advertising.

8. Email inscription Vs. URL. The advantage of giving an email inscription is that it gives you the befalling to send a able sales letter to the person who responded to your ad. It’s again much easier to track your ads with an email inscription than a URL.

9. Action something chargeless in your ad copy. It’ll generally tip the balance between a response and no response.

10. Accumulate your ads short, even if you’re not using the figure of words you’re allowed. Short ads are added likely to be peruse. Accumulate your sentences short too; they pack much added adeptness. Statement the chat ‘You’. Don’t call your product but acquaint the reader what your product can accomplish for them.

Michael Southon is the publisher of ‘The Chargeless Directory of Ezines’ http://www.netmastersolutions.com/ He is again the Editor of ‘FreeZine Accurate’, a twice-monthly newsletter that brings you details of advanced Ezines added to the TFDE as able-bodied as Articles and Tips on Ezine Advertising and Ezine Publishing. To subscribe, send a blank email to: mailto:FreeZineExpress-subscribe@topica.com

Originall posted December 7, 2011