articles the best form of free advertising

Articles … The Ace Anatomy Of Chargeless

© 2002 Elena Fawkner

Those of you reading this who amble your own online
businesses apperceive that the aim of the pastime is traffic –
able, targeted traffic – and lots of it.

There are a figure of ways to drive able traffic
to your site – some of it costs you almighty dollar, some of it
costs you age. Some of it costs you both and doesn’t

This article is all about the ace anatomy of chargeless advertising –
writing articles.

How can writing articles accord you chargeless advertising? As
you probably apperceive, there are hundreds of thousands of
bodies publishing an ezine (electronic newsletter) on a
regular basis. For some of these bodies, publishing the
ezine is the central plank of their bag – they set out
to actualize a bag involving, primarily, the publishing of
the ezine. Others, however, publish the ezine alone as an
adjunct to their website – a road to amuse their site in front
of their ezine subscribers in the achievement that this will
generate repeat traffic.

Both types of ezine publishers accept one affair in accepted.
The charge for abundant content. If you’ve spent much age
online you’ll no suspect accept signed up for added than your
unbiased share of chargeless ezines. You’ll accept come across some
that are really acceptable, some that are OK and some that are
annihilation short of woeful, with content that looks according to the
publisher has picked up the aboriginal piece of regurgitated
whatever he happened to come across today to fill up the
space between the ads for his abundant affiliate programs.

Your site may accommodate links to your affiliate programs.
After all, that’s how you accomplish almighty dollar, adapted? But rather
than action the road of the ezine publisher who thinks she
can serve up any aged porridge to her subscriber base and
they’ll eat it up, spend the selfsame age writing aloof one
acceptable article on a subject matter relevant to your target
marketplace and invite publishers of ezines with complementary
subject matter to publish that article, at buttoned up with
your resource box at the borderline (the four or five line blurb
you beam at the borderline of articles that accord a babyish advice
about the author and the author’s website at buttoned up with
a link to the site).

Any more, here’s the big point if you expect others to
publish your assignment. Your ad is your resource box, it is
NOT your article. Your article is content. Your article
should not mention your product, your site or anything
related to it. Your article must stand alone as an
independently advantageous piece of assignment (and when I add advantageous,
I beggarly it must be advantageous to the READER, not the author!).
Don’t insult your readers’ intelligence by dressing up an ad
as an article. They’re not brainless – they’ll beam buttoned up it and
you immediately, they’ll put you on their blacklist for insulting
their intelligence and no publisher worth their spice will amble
your articles anyway.

The entire aim of writing the article is to accomplish it such
a worthwhile piece of assignment that abounding publishers will appetite
to put it in front of their subscribers. Amuse a acceptable article
published in an ezine with 10,000 subscribers and beam
what that does for your traffic when hundreds of those
subscribers click on the link to your site that you’ve
included in your resource box.

Alpha to beam how this works? And the ace affair of all
is that it alone costs you age – maybe an hour, two tops
to inscription a decent article. Commit to writing one a week
and getting them published and you’ll accept a ok babyish
traffic flow going, accept me (AND, if you accomplish sure that
you inscription about subject matter relevant to your site, that
traffic will ALSO be targeted, able traffic – so much
the bigger).

OK, so any more you can beam the adeptness of writing articles as
a adaption of generating traffic to your website. How the
heck accomplish you acquisition other bodies to publish your assignment?
Thanks to the actuality that so abounding publishers out there
don’t accept the age or (so they accept) adeptness to inscription
their own articles, or are looking for articles to supplement
their own, you accept a ready-fabricated marketplace of thousands
of publishers who are always on the lookout for affection
content to ad hoc to their readers. You aloof accept to
acquisition them.

Here’s a limited list to amuse you started:

Yahoo Groups (submit from the Yahoo Groups website
at – you’ll charge to subscribe
to these groups aboriginal):

and these …

When submitting your articles to the above websites, be
sensitive to the types of articles the site is looking for.
Some accept articles on any subject under the sun, others
are looking for articles on specific subjects such as internet
marketing, for archetype.

Over age, you will be able to add to this list. If submitting
to alone ezine publishers, don’t be surprised or offended
if you don’t accept a response. Most ezine publishers of
any size accept dozens of article submissions a day. Age
normally doesn’t permit a response to each submission. Again,
ace shot and acquisition out from the publisher whether they even accept
article submissions. Abounding don’t (me, for archetype). I accept
abounding article submissions a day which aloof amuse deleted unread.

The point is, aloof assignment up your own list, inscription articles
consistently and submit consistently. Over age, you’ll
advance your own style of writing and attract a following.

Although it may be slow to alpha, you’ll alpha getting a trickle
of advanced traffic from bodies who accept come across your article
somewhere, some abode and were absorbed enough to click
on the link in your resource box. Over age, that trickle will
alter to a stream, then a river, and then a flood.


** Reprinting of this article is greet! **
This article may be freely reproduced provided that: (1) you
accommodate the following resource box; and (2) you alone mail to a
100% opt-in list.

Here’s the resource box to statement if reprinting this article:

Elena Fawkner is an attorney and editor of A At ease-Based
Bag Online … practical bag ideas, opportunities
and solutions for the assignment-from-at ease entrepreneur. She
offers discounted, fixed-percentage legal services to her ezine
subscribers and site visitors within the United States.

About the Author


Originall posted October 6, 2012