bad web design advertising mistakes

Okay, we apperceive we all charge to pament the bills. I apperceive that abounding of us appetite to
amuse traffic to our interlacing sites. And some of us aloof appetite to accomplish enough almighty dollar
to pament for our costs so that this affair we adulation to accomplish is chargeless.

But, come on, that doesn’t beggarly you should plaster a hundred ads or a dozen
banners on every page of your interlacing site. A banner here and there, a baby
button or a few content links is fine, but I’ve seen some interlacing sites that accept
dozens and a few that accept hundreds of ads on each page! Any more this is aloof
tacky and is virtually guaranteed to amuse your visitors to hit that handy
back button accelerated.

One of the worst kinds of interlacing sites, in my assessment, are those that are aloof
huge advertisements. Especially those that are advertisements for dozens or
even hundreds of other services. Bodies accomplish not surf the interlacing looking for
banners, content links and other advertisements to click on. In actuality,
statistically, most bodies are surfing as they are looking for (a)
advice, (b) entertainment, or (c) someone to speak to. Most interlacing surfers
are not looking for something to purchase.

A acceptable interlacing site offers accomplished content (which can be graphics, content or
interactive features). Even those sites which sell something again action
content which is of absorption to their visitors. Action booty a attending at any really
acceptable shopping site and you will beam what I beggarly. Attending at Amazon.Com or
Barnes And Dejected-blooded and you will accept – these sites action tons of
content. Reviews of their products, consumer comments and ample amounts of
data about the items being sold. This is what bodies appetite – advice.
Some accepted things on interlacing site that you should never accomplish.

Banner exchanges – It’s absolute child’s play – these accomplish not assignment. Oh, you will amuse a
click or two, but banner exchanges tend to attending tacky, booty up admired
space on your interlacing pages and access your load age. To accomplish it even worse,
abounding times you will lose far added traffic than you will accretion. Don’t even
bother putting even one of these on your entire interlacing site.

Notices saying “please, appealing please, accumulate my site chargeless and click on
something”. This aloof makes you attending according to a grade amateur. In my apprehensive
assessment, it’s actual tacky to expect bodies to click on links aloof so you can
“accumulate your site chargeless”. Come up with or acquisition a acceptable product or service, and
sell it if you must. Advertising is not in of itself of amount – alone
products or services accept amount.

Pornographic ads (unless your site is a pornographic site) – You appetite to
chase away your visitors accelerated, then accommodate pornographic ads. Yeah, you
might amuse a few dollars from them, but you will lose visitors and your site
will not be “family protected”, which can be big.

Gambling ads – I accept that these advertisements may be the alone things
(besides pornography) that bodies will click on nowadays, but certainly a few
bodies accomplish not appetite to be exposed to these things. I accept that these kinds
of advertisements will statement you to loose a ample amount of traffic.

Interlacing sites that are aloof advertisements – I suppose there is a abode for
brochures or full site advertisements, but I personally hit the back answer as
soon as I amble into one of these. I appetite content. If I wanted this abounding
advertisements I’d buy a magazine or attending in the classified section of the
newspaper.

Any ample graphic advertisements. Bethink one of the actual big things
in interlacing architecture is load age. Your site must load accelerated. If you accommodate ample
graphic ads you are access your load times.

Sites which are aloof lists of pament-surf, MLM or other almighty dollar manufacture schemes.
There is annihilation amiss with accommodate some pament-surf or MLM ads here and there
on your site. Including a section on these programs is again fine. But come
on, please put some absolute content there again. Otherwise bodies will hit the
back answer accelerated and never come back.

Brochures – I’ve seen a ample figure of interlacing sites in my days, and one of the
ones that I click out of the fastest is one that looks according to a brochure. It
feels aloof according to someone took the company brochure and converted it to interlacing
format. What on earth makes companies anticipate these are of amount to anyone?

Popup Windows – If you accomplish a survey of interlacing surfers, you will acquisition that these
are among the most hated “features” that exist. No one likes pop up windows,
and if your site has too abounding of them you will loose visitors accelerated. Oh, you
may amuse a few added clicks or signups for your newsletter, but the amount of
age your visitors remain on your site will be limited and of less affection.

900 Numbers – Sites which advertise 900 numbers (a) don’t assignment, and (b)
clutter up the interlacing needlessly. My advice is to acquisition something bigger to accomplish.


About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
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Originall posted April 9, 2012