how to use pay per click advertising to increase web site tr

How to Statement Pament Per Click Advertising to Access Interlacing Site Traffic!
-Mark Williams©

Accept you ever imagined what it would be according to to amuse hundreds, even thousands of targeted visitors to your interlacing site each and everyday?

If you could access interlacing site traffic by a agency of 3, how much added almighty dollar would you be manufacture? I can acquaint you that your profits would abound exponentially!

So how accomplish you drive those targeted, ready to buy, visitors to your site? I am going to outline the keys to winning the Pament per Click pastime. If you will apparatus these strategies, I can guarantee you that you will accept added traffic to your site than you ever imagined!

So, let’s amuse started increasing interlacing site traffic, shall we?


This is one of the most accessible and misused traffic generating strategies on the interlacing. If implemented properly, this can be a profitable road to amuse laser targeted traffic to any interlacing site.

If you are aloof starting a interlacing site, then this is where you charge to alpha generating traffic. There are two reasons for this: the aboriginal, you will amuse immediate targeted traffic and secondly, paid traffic is predictable. You will be able to count on this traffic while you advance your chargeless traffic strategies and apparatus them.

If you already accept a site that is not doing able-bodied, then paid advertising is a abundant road to access interlacing site traffic immediately and alpha manufacture sales. Our ambition is to accomplish sales profitably, and the following guidelines will advice you accomplish that.


The answer to acknowledged paid advertising is developing a ample figure of highly targeted and relevant keywords. Keyword research will accomplish or breach your paid advertising campaign. There are a figure of tools that can advice in developing a list of keywords; I accept mentioned a few below:

Overture’s keyword search tool – This is a chargeless tool that can be activate at There is NO http or www aloof

Wordtracker – Wordtracker costs a few dollars to statement but it is a abundant tool.
Chat Tracker

Adword Analyzer – This is my personal favorite as it provides the most advice and I statement it everyday.
Ad Words Analyzer

You charge to advance a short list of about 100 keywords for your ad. You will eventually body this list into about 1000 but 100 is a acceptable abode to alpha.


Any more that we accept our keywords, you charge to set up an statement with Google Adwords. The astuteness we appetite to alpha with Google is they will produce the most traffic and we can analysis ads. We will altercate testing a babyish subsequent, as adapted any more I appetite to bull's eye on setting up our ads.

This is NOT rocket science, aloof chase these accessible steps:

1.Pick the countries and speech that you appetite the ads to amble in. I usually select the U.S and Canada with English as the speech.
2.Any more it is age to inscription the ad itself! With Google you are limited on space so accomplish every chat count. You will charge to inscription a headline and two lines describing your ad.
a.Headline – This must be an attention grabber and it is critical that you accommodate your keyword. I accept again activate that placing the headline in the anatomy of a catechism helps with your click – buttoned up percentage.
b.Description – Briefly call what it is you are selling and statement for how the reader will statement from your product or service. You charge to accommodate your keyword in the description as able-bodied. (Some keyword phrases are awkward and trying to statement them in the context of the ad is adamantine. Don’t amuse frustrated by trying to accomplish it assignment. If the keyword flows naturally in the ad, then statement it!)
3.The abutting step is adding your keywords and keyword phrases. Google Adwords allows you to enter keywords 3 altered ways:
a.Broad Match – A broad match will trigger your ads anytime one of your keywords is within a search. So if your keyword is “golf” and someone searches for “the ace golf club” then your ad will be triggered. Broad match will deliver the least amount of targeted traffic and is not highly recommended.
b.Phrase Match – To enter your keyword as a phrase match you charge to put quotations around the keyword according to “golf equipment”. This is a slightly added targeted road to amuse traffic.
c.Exact Match – Exact match keywords are the most targeted and they are entered with brackets, according to [golf equipment]. The alone road your ad will be triggered is by someone typing in the exact keyword you are bidding on. In our archetype, if someone typed in “golf equipment” then your ad will appearance up as a sponsored ad. This is the most able road to amuse targeted traffic to your site!
4.Any more it is age to analysis your ads! You charge to inscription two ads for every ad campaign you accept. Alone accomplish slight differences in the two ads, aloof chicken feed one chat for archetype. Let the ads amble for about 500 impressions and then beam which one gets the highest CTR (click buttoned up percentage). When you accept curved which ad is the ace, then chicken feed the ad slightly and amble another ad to beam if you can accomplish it bigger. Always accumulate trying to produce bigger pulling ads, as Google Adwords will reward you for a aerial CTR.
5.The last step is setting your easily price for your ad campaign. I suggest a babyish trick that will advice your conversion. Easily your keywords to amuse into aboriginal position and let your ads amble in aboriginal position for a few hours or up to one day. Then lessen your easily price to abode yourself somewhere in the top 8 ads. This will advice your CTR and you will amuse a higher position for less almighty dollar per click!

Once you accept some proven ads that are pulling in the profits then alpha placing them on the other Pament per Click Search Engines. Always alpha with Google Adwords as they are the alone company that will acquiesce you to analysis ads.

Let’s recap our list of things needed to effectively amble a PPC (Pament per Click) campaign:

1.Body a acceptable keyword list.
2.Inscription able headlines and descriptions.
3.Analysis your ads trying for a higher and higher CTR.
4.Detector profitability!
5.Booty proven ads and expand your paid advertising to other companies.

If you will chase these child’s play steps, I guarantee that you will access interlacing site traffic and drive added targeted leads to your site than you could ever visualize. These targeted, ready to buy customers will convert your products into cash. Aloof bethink that this is a bag according to any other bag and tracking your ad effectiveness and profitability is basic to your internet accomplishment!

About the Author

Mark Williams can appearance you the road to access website traffic and amuse added out of your advanced or existing site. He has researched and reviewed hundreds of traffic techniques. You can amuse added traffic tips at:
Access Interlacing Site Traffic

Originall posted November 28, 2012