pay per performance advertising what is it

Pament Per Performance Advertising is when the advertiser pays a charge based on an action which a visitor to his website takes.

Pament Per Performance Advertising could cover several things, such as pament per click advertising,

This type of Pament Per Performance Advertising means that, you list your website in a pament per click search engine, and when someone types in your chat and clicks on your website listing, you are charged a charge for that click.

Another type of Pament Per Performance Advertising could be pament per subscriber. What this means is that you will pament a charge for every subscriber that is sent to you buttoned up a subscription anatomy.

There are abounding types of Pament Per Performance Advertising but the ones above are the most accepted, especially pament per click.

Pament per search is another one. This was done by a few age ago, I’m not sure if they still accomplish it though. What basically happened was you would put an askjeeves search box on your website, and whenever someone searched askjeeves buttoned up your website, you were paid a baby amount each age.

Not recommended for baby websites with babyish traffic. The return aloof wont be worth it.

Pament per impression is another one. This is certainly abnormal though, or at least it should be. I don’t anticipate abounding, if any websites accomplish pament per impression any added, it’s so expensive and accessible to accomplish fraudulent impressions. However, in some places CPM is certainly popular. This means cost per thousand impressions. So add the CPM was $5, this would beggarly that for every thousand bodies that saying your advertisement you would pament $5.

Out of all of the above, I would much prefer paying for every action taken. This road I amuse what I appetite, and there is less chance of fraud happening, which is aloof a squander of my age and almighty dollar. Sure it costs added, but I anticipate the results are able-bodied worth it.

If you are looking for a PPC search engine, then I would definitely recommend overture. They will affectation your website in several altered search engines, manufacture sure you amuse maximum exposure.

If you appetite to accomplish a subscriber deal by paying for each subscriber that is sent to you. This is ace set up yourself and joint adventure with another website. This means you can customize it yourself. Or you could allowance it accessible to everyone and accept abounding bodies sending you subscribers. I don’t apperceive of any websites that accommodate software for this, so you may accept to amuse a programmer to accomplish it for you.

Please be careful though. You CAN accept anyone and everyone advance your newsletter and generate you subscribers, however if you acquiesce this, it will be easier and easier to lose track of absolute and fraudulent subscriptions, manufacture it adamantine to distinguish between them.

Accomplish sure you accept a acceptable email handling solution.

I would recommend that you don’t automate this action unless you are action adventurous.

Verify each appeal personally and manually.

Or you could action out looking yourself.

This is probably the ace road to action, it gives you total ascendancy and allows you to pick and choose exactly who you appetite and who you don’t appetite.

However, if you are action adventurous, or you accept a acceptable email handling solution then action ahead and spread the chat about your newsletter subscription box. Let everyone advance it. This means added subscribers for you, which means added bodies to sell to.

In conclusion, if you appetite to advertise in this road, accomplish sure you accumulate a tight grip on your budget. Put some restrictions on how much you can spend so you don’t action overboard.

Overture allows you to deposit as much or as babyish as you according to (Though a minimum deposit of $20 does apply). This road you can’t overspend unless you manually choose to.

But, this brings on the affair of self ascendancy. Set yourself a personal limit and don’t exceed it.

Stephen Warren is the creator and webmaster of, a completely chargeless bag and marketing resource which anyone may statement.

Originall posted January 7, 2012