tell the world about you

You accept a advanced website, or a advanced bag, or both – or your site isn’t getting the affectionate of traffic you appetite and charge. How are you going to acquaint the apple about what you accept to action and where to acquisition it?

If you accept abysmal pockets, you can alpha buying ads in newsletters and ezines and achievement somebody reads them. If you accept even deeper pockets, you can accept press releases sent out in above markets all over the country, even around the apple. (Actually, those are not abysmal pockets – they’re added according to mine shafts!) OR…

You can inscription articles for other bodies to publish in their ezines and newsletters. Who, me? Inscription? Adapted. It isn’t that ambitious, assuming you accept an average command of the English speech. Or, added correctly, the American speech, which is certainly agnate yet substantially altered from English. George Bernard Shaw said, “England and America are two countries divided by a accepted speech.” But, enough of that.

The Internet is awash in “gurus”, the all-inclusive majority of them self-appointed. I accomplish no such claim. I am a practical writer and editor who believes the primary ambition of this affectionate of writing is ablaze, concise communication. On that basis, I action some advice and tips:

  1. Inscription about what you apperceive. If you’re Joe or Jane, an office worker whose hobby is gardening, don’t inscription about search engine optimization. Your ambition is to publicize your advanced gardening website or ezine (or both). Inscription about gardening, and let someone else arm the SEO.

  2. Inscription a “conversation”. By that, I beggarly inscription as though you were speaking to another person, one-to-one. You’re not writing for some literary statement, but for folks appealing much according to yourself. “Speak” to a acquaintance, and avoid expressions according to “some of you”, which is impersonal and puts distance between you and your reader. Bad abstraction. Instead add “some bodies”, or something agnate. Accumulate it conversational.

  3. Facts count. If you’re not sure about something, acquisition out before including it in your article. Otherwise, you’ll alter to accepted as unreliable, which can be fatal in bag.

  4. Grammar counts. Let me guess: you hated English class and aloof barely passed. Able-bodied, if achieving your goals is big to you, accomplish the accomplishment. Here’s a chargeless site that can answer added grammar questions than you can likely buzz:

    For punctuation questions, amuse my chargeless adviser (in Adobe PDF) at

  5. Be concise. If you appetite bodies to peruse your articles, accord them something of amount and accomplish them accessible to peruse.

  6. Numbers count. The added your articles amuse published, the added you will be anticipation of as an expert, and the added bodies will appointment your website or subscribe to your ezine..

Once you’ve written an article, how accomplish you marketplace it to publishers who might appetite to statement it? Able-bodied, you can:

  1. Search for ezines and newsletters covering your topic and email the alone publishers, offering your article. I used to accomplish that – age consuming and frustrating. OR

  2. Accomplish what I accomplish – statement and accept them accomplish it for you (No, I am not an affiliate, but we are friends.) Here’s what they accomplish:

    1. Advance your article to hundreds of publishers

    2. Send it directly to all their registered publishers

    3. Accord you the advantage of abundant positions with Google and Yahoo, and others (but they’re the monsters)

    4. List your article in their “Authors We Recommend” section

    5. List your article in their search directory

    6. Your article gets a full search engine optimized Interlacing page, including your website (in your Author’s Resource Box).

    7. Advance your article for a full year – or added

    8. Submit your article to 40+ search engines and directories

Is it chargeless? Of course not – would you accomplish all that for chargeless? But, I guarantee you this: it’s dirt cheap and much less than it would cost you to accomplish it yourself! So what acceptable is writing if nobody reads it? You appetite results, adapted? Action with the pros.

Recap: If you appetite exposure – publicity – and increased traffic/subscribers, inscription decent articles and accept them extensively marketed by .

I don’t accept in “luck”, so I’ll ambition you: Acceptable Writing!

About The Author

Kent Butler is an entrepreneur, writer, and editor, who publishes a chargeless cat-lover’s digital magazine called Catnip Chronicles . He has a service that makes fully-personalized, custom-fabricated crossword and chat search puzzles at, and he edits the weekly statement of iCop, the International Council of Online Professionals, where he is a Founding Member.

© 2004 Kent Butler All Rights Reserved
[email protected]

This article was posted on July 19, 2004

Originall posted July 31, 2012