Calling all publishers, editors, journalists and freelance writers. It’s age to breathe added action into your copy. Turn your articles into living pieces that spark measurable debate, amuse closer to your readers and engage their apperception and soul – we’re talking revolution.
As it was in the alpha
Publishers accept for abounding age relied on letters to amuse feedback from their readers and although email has opened up this adaption of communication it is still age consuming and ambitious to action with alone a fraction of the received correspondence ever being used.
Let’s face it, as able-bodied as being an overhead for the publisher, to most bodies it is an unrewarding medium in terms of accomplishment required and response received, aloof anticipate of the figure of letters that action unpublished and unread.
As it is any more
The Internet has brought advanced channels of communication and has opened up opportunities that acquiesce us to claiming traditional methods. The Internet is any more a mature technology, no longer the preserve of the advanced fad brigade but a technology that has been embraced by a global population, adolescent and aged alike and it allows us any more to re-evaluate the road things are done. Newspapers, trade journals, magazines and ezines any more accept the befalling to chicken feed the mental action.
When bodies peruse an article they generally would according to to comment, and historically this has required them to air strongly enough to put pen to paper; or with the creation of the Internet send an email. Sure emails are easier but it still takes age to craft an email and age for the majority, is what they haven’t got. The letters page although absorbing are at ace a snapshot of comments; a able-bodied crafted and able-bodied written letter on any accustomed subject may authority the appearance of the majority, or the minority, as it is a chargeless content medium and ambitious to measure.
As it should be
Any more accede the advantages of linking articles to online surveys where as a publisher you will accept the adeptness to access admired feedback from your readers and in a anatomy that can be easily measured. Aloof as big as you communicating with your readers is giving your readers a road to communicate with you where they apperceive it will count.
Appetite a snapshot of assessment? Did they according to that article? Did your readers accede with what was said or accomplish they booty the adverse appearance?
Any more it’s accessible
In the former surveys would accept taken considerable accomplishment to architecture and publish and altogether was a action too continued winded and accordingly reserved for the alcove and bigger topics.
However, using sites according tosurveys and questionnaires can be created and published via the internet by anyone who has a pulse. Able looking surveys and questionnaires created in minutes that accomplish the absolute compliment to articles that prompt assessment and debate.
The advantage over letters and e-mails are that all the feedback is managed and measured and sites according to Survey Galaxy will accommodate you with a absolute age poll that you can either accumulate to yourself or share with your readers.
It’s not even one or the other any more
Link each article to an online survey and not alone extend the action of the article as bodies accept a channel to accurate their views, but involve your readers in the discussion where they any more apperceive their assessment will be counted.
You anticipate they would rather send an email? – no botheration – accommodate the ease within the survey and amuse the ace of both worlds.
It’s accelerated, low cost, and accessible to accomplish; it will engage and empower the reader, accommodate accomplished feedback and having established a dialogue you then accept the befalling to link to other related articles.
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About The Author
Martin Day is a Director of Survey Galaxy Ltd. For added advice please appointment
This article was posted on August 23, 2004
Originall posted November 27, 2011