affiliate program checklist

Affiliate and other cooperative programs are announced almost
daily. Website owners are flocking to these programs. Enthusiasm
is aerial. But………why not compare and evaluate aboriginal?

The following checklist was prepared from the point of appearance of one
seeking a program to affiliatae with. But it can again advice a program
initiator compare current programs in adjustment to accomplish his bigger.

A. Does the Program Action a Strategic Fit to Your Bag?

1. PROGRAM PURPOSE – Define in broad terms
2. COMPLEMENTS YOUR PURPOSE – Does it advice you bigger
apprehend your website continued-scope goals?
3. VISITOR LEARNING – Are your visitors absorbed and will
program advice them apprentice?

B. Accomplish You Assurance the Bag Initiating the Program?

4. SUCCESS – Does the bag accept a history of successes?
5. BELIEVABLE ADVERTISING – Does it promise impossible
rewards: amuse-affluent-abrupt and MLM schemes? Or is it above board and
6. REPUTATION – What does the bag literature acquaint you about
their former operations?
7. WHAT CLIENTS SAY – Contact current clients and buzz for
their opinions. Would they recommend this bag
alignment? Are they benefiting from it?

C. Is the Program Able-bodied Designed?

8. AFFILIATE QUALIFICATIONS – Are they signing up
everyone? Or are they being picky? Picky is bigger.
9. AFFILIATE RESPONSIBILITIES – Bigger, too, if there are
specific responsibilities. Are affiliates asked to accomplish
promotion, communication with customers, sales?
10. INITIATOR RESPONSIBILITIES – Does the outfit action advice
in promotion, sales and after-sales abutment?
11. PAYMENT & TERMS – Is there a charge or commission
structure? How frequently are payments fabricated? Does affiliate
amuse credit for approaching sales?
12. TRANSACTION TRANSPARENCY – How frequently are
transaction reports fabricated? Are transactions independently
checkable by the affiliate? Is there a third-affair audit?
13. CONFLICT RESOLUTION – Is there a SIMPLE adaption for
resolving conflicts?
14. RETURN TO SITE – Is there a child’s play road for a website
visitor to return to the site of the affiliate after a
transaction is executed?

D. Will You be Allotment of a Community?

15. COMMUNICATION MEDIUM – Does the program accept a
newsletter, a mailing list, a forum, or some other means of
communicating among all affiliates?
16. AFFILIATE DECISION-MAKING – Does each affiliate accept
a articulation in manufacture decisions that act on all affiliates?
17. MUTUAL PROBLEM SOLVING – Is there a adaption whereby
affiliates can pose problems and accept them solved by the
affiliate community?- – – – – – – – – – – –

Be decidedly careful when evaluating an affiliate program. Most
bodies dwell on the financial arrangements. These are big, of
course. But added big, I accept, are efforts fabricated to accomplish
community. These efforts may bolster your adeptness to accomplish
greater financial goals.

Spend age in evaluation. It will pament off in the continued amble.


Paul -the soarING- Siegel is the founder of the Learning Fountain
Network (* Excellence * Honesty * Ethics), at; and editor of LearningFOUNT, a
newsletter focusing on Helpfulness Marketing. To subscribe, send
email to:

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About the Author

Paul “the soarING” Siegel, mailto:[email protected]
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Originall posted May 17, 2012