search engines directories affiliate programs paid placem

The eagerly awaited conclusion to this interview with Mr John Cussen, Director, Baby Bag Services for LookSmart International Pty Ltd.
Search Engines, directories, affiliate programs, paid placement! Accept you ever wondered where the amount is for you? Vortex Media recently conducted an exclusive interview with Mr John Cussen, Director, Baby Bag Services for LookSmart International Pty Ltd. Allotment one can be viewed at”Vortex Media” Here is the eagerly awaited conclusion to this interview.

Vortex Media: Yahoo recently fabricated a US$235 million easily to booty over Inktomi search engines and in all probability it will be acknowledged. What appulse can you beam this having on the services LookSmart will charge to accommodate to advance marketplace share in Australia?

John Cussen: We’re still not sure of the implications of Yahoo’s accommodation, but it does highlight how big search is to the above portals. In particular, it emphasises a point that we’ve been manufacture for some age: above portals are looking for alternatives to Google to supply search results, as Google is any more so clearly a competitor to those sites, and is focused on building its own consumer brand. As the LookSmart Australia brand doesn’t compete with our partners Elike Yahoo! Australia & NZ, or ninemsn Efor consumer traffic, we’re able to access our marketplace share in Australia, a trend that’s been certainly ablaze over the former 18 months.

Vortex Media: There has been abundant dispute in the former on the effectiveness of “Paid Placement” programs with reports of a all-inclusive majority of users avoiding the top 3 – 5 positions of results on search engines accepted to undertake “Paid Placement” advertising. Can you shed any ablaze on this? And accomplish you anticipate it is the albatross of search engines/directories to inform their users on which results are “Paid Placement”?

John Cussen: Our acquaintance with the LookListings product doesn’t indicate a chicken feed in behaviour at all. Our acquaintance may be altered as relevancy is a primary component of the LookListings search algorithm. I apperceive that other “paid placementEservices statement price as the alone ranking attribute and I accede that that may not be a sustainable access. Search engine users apprentice to avoid irrelevant content. Poorly targeted banner ads had a lot to accomplish with the collapse of the banner advertising marketplace in recent age. Users learned to avoid that allotment of the page. I’m surprised that some companies in our industry accept not learned from that. Our LookListings partners certainly accept that relevance is big to the continued-chat approaching of their bag, which is why they according to our access with the LookListings product. A aerial cost per click is of no statement to anyone if no one clicks on the link, or if, once they’ve clicked, the page doesn’t turn out to be what they were looking for. Relevancy really matters to both advertisers and the portals which is why we built LookListings the road we did.

Vortex Media: Under your “SmartListings” product it is stated that ‘Up to 3 URLs per realm’ may be included into the LookSmart directory. Are participating clients able to specify which 3 URL’s are to be included?

John Cussen: Certainly! Our submission forms accommodate and ease to accommodate titles, descriptions and URLs for each of the three submissions. It’s big that the customer tells us which pages are most big to their bag. A company may action 8 altered products or services but might specialize in two areas. If that’s where they accomplish their almighty dollar or where they charge to acquisition added customers then they should submit links to the homepage plus links to both of those areas. It increases their profile in the directory and multiplies their chance of being activate in the search results on our partner sites.

Vortex Media: With a ample figure of websites any more being set-up solely for affiliate based Internet Marketing purposes and with this figure seeming to access by the thousands every week, does LookSmart deem these sites to contain relevant material and as such should they be included into the LookSmart directory? And where accomplish affiliate centered sites stand with LookSmart?

John Cussen: We assess each submission on its merits. Our guidelines accommodate three relevant requirements here. We crave that:

a)Your site should contain aboriginal content.
b)Your site should contain sufficient pages and recognisable content
c)Your site cannot mirror or redirect to another website.

There are some sites that accomplish not accomplish any advance to add amount and merely accept a unintentional list of affiliate links on their site. We reserve the adapted to reject that submission as they are not offering any amount to a search engine user. In the former bodies accept merely submitted an affiliate link to the SmartListings service or set up a page that subsequent redirects to the affiliate link. We reject those submissions as able-bodied.

However, some sites that accumulate at buttoned up affiliate based links accomplish a abundant action of organizing links and accommodate aboriginal content that helps users acquisition products and services. I accept no botheration with the site owner manufacture some almighty dollar for their accomplishment and we will accept those submissions.

Vortex Media: Are there any specifications or criteria a website must accommodated before being considered for inclusion into LookSmart?

John Cussen: The SmartListings product is designed for legitimate businesses that already accept a functioning interlacing site that is advantageous to Australian search engine users. Our submission guidelines are merely designed to exclude unlawful, hurtful, unusable, or irrelevant interlacing sites from the LookSmart Australia Directory. The all-inclusive majority of SmartListings submissions are accepted without any botheration.

The specifics of LookSmartsEguidelines are available”here” and chase the guidelines tab.

Vortex Media: If a website has been turned down for inclusion, penalised or blacklisted for any astuteness, what recourse will the website owner accept to amuse their site reassessed?

John Cussen: We accommodate a child’s play and accelerated road to altercate the bearings if this does action. If a site is rejected, we accord the specific astuteness for the rejection and accommodate the customer with the befalling to resubmit. The SmartListings service entitles you to resubmit once per URL, at no supplementary charge. You may appeal one reconsideration of your site via email to LookSmart within 30 days from the date you received your decline notification. Simply reply to the email you received notifying you that your site was declined, or send an appeal to the SmartListings accumulation at

As in “Allotment 1″ we thank Mr John Cussen, Director, Baby Bag Services for LookSmart International Pty Ltd for his age.

“Acquisition out added or list with LookSmart here.”

copyright Vortex Media 2003

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Originall posted February 12, 2012