7 questions to ask yourself before starting a business blog

Blogging is the latest buzzword in online marketing and PR.

But with so abounding marketers jumping on the blogging bandwagon, few bodies are giving a anticipation to whether blogs are really up their alley, or captivating the age to accede the ace ways of going about it.

If you are planning to alpha a bag blog, buzz yourself these questions before you booty the final plunge.

1. Accomplish you really charge a blog?

Writing and maintaining a blog takes a certain degree of commitment, as able-bodied as a affection (or at least a liking) for stringing words into a decent sentence. If you don’t adore writing that much, you could always actualize an audio or video blog.

But would your bag objectives really be served by starting a blog? Or could other methods of online marketing – according to SEO, ezine advertising or newsletter publishing assignment aloof as able-bodied, if not bigger?

2. Whom accomplish you appetite to grasp with your blog?

The aboriginal step to reaching your audience is compassionate where they action to acquisition advice about your products.

If your audience chiefly consists of bodies who alive in your town or statement products that they search for in the newspapers, offline advertising might be added suited to your aim.

If however, your target audience belongs to one or added of these segments, a blog might be aloof the affair to boost your bag.

– Internet users

Does your target audience really statement the internet? If not, then starting a blog (or any online action, for that matter) will aloof be a huge squander of age and accomplishment.

– Blog readers

Does your target audience peruse blogs? Or accomplish they prefer to amuse their advice in their inbox? If the second is accurate, then an email newsletter might be a bigger choice than a blog.

– Search engine users

A blog is an accomplished road to boost your search engine rankings and amuse listed for a lot of your target keywords. If you apperceive that your audience uses search engines to acquisition advice, a blog will access your chances of getting their attention.

3. What accomplish you appetite to accomplish with your blog?

There are a lot of things that a blog can accomplish for your bag. Blogs can advice you –

– Access your visibility and search engine rankings

– Brand yourself, your products, your services, your company

– Body a community and network with bodies who accept agnate interests

– Expand your grasp to those outside your current sphere of access

– Authorize your credibility as an expert or anticipation-baton in your field

– Put a human face on your bag

– Grasp out to abeyant customers and stakeholders

Deciding exactly what you appetite to accomplish with your blog can advice you amuse focused, so that you can spend your age and accomplishment in activities that advice, not hinder your bag objectives.

4. How much age can you spend on your blog?

Austere bag bloggers not alone spend age writing their own blogs, but again spend a abundant deal of age reading up on current events and browsing other blogs in their field for advice.

If you are prepared to put in the age and accomplishment required to accomplish that sort of research, your blog will serve as a acceptable branding tool for your bag.

If not, you should either hire someone to accomplish the research or seriously rethink your accommodation to alpha a blog.

5. What blogging platform will serve your needs ace?

Deciding your blogging platform is an big step that you should booty alone after becoming accepted with the features and benefits of each choice.

The astuteness it is so crucial is as it can be decidedly ambitious to migrate an established blog to a advanced platform once you accept started it. Moving your blog can aftereffect in you losing your data, search engine listings and readers, so don’t booty this accommodation lightly.

Decide which platform will ace accommodated your marketing objectives, age constraints and personal preferences before you accomplish your aboriginal post.

According to T.L. Pakii Pierce who writes at “How to Blog for Amusing & Profits!” http://blogforfunandprofit.blogware.com, if you are short of age, and appetite to spend added age writing, then a hosted solution according to Blogger, Blogware, Squarespace or Typepad might serve your aim bigger.

This might again prove a bigger choice if you appetite to amuse started as soon as possible, are advanced to the internet, or are unfamiliar with scripts or code.

If, on the other hand, you’re a ascendancy freak (according to me) and don’t apperception spending some age and accomplishment to customize your blog, then a server-installed software, according to WordPress, b2Evolution or Movable Type might be aloof adapted for you.

If you don’t appetite to install the scripts yourself, choose a hosting solution with Fantastico, which comes with a one-click install of a figure of blogging software.

6. How accomplish you aim to advance your blog?

Why is it acceptable to apperceive this before you alpha your blog? As it will advice you decide where ace to invest your age and accomplishment when you charge to body traffic to your blog.

You’ll apprentice added about the methods to advance your blog when you subscribe to the email course below. Some of these tasks can be outsourced, while others you would accept to accomplish yourself.

Decide what you appetite to booty on and attending out for service providers to arm the other functions so you can alpha building traffic to your blog as soon as possible.

7. How will you assess the accomplishment of your blog?

To actuate how acknowledged your blog is in boosting your profile or profits you will accept to measure your blog traffic and track sales or leads that accept come buttoned up it.

Planning this in advance will advice you booty added informed decisions about your blogging metrics, choice of blogging platform and degree of customization you crave on your blog.

Accept that blogging is not for everyone. It’s aloof another anatomy of communication.

Don’t amuse so hung up on the technology that you borderline up ignoring added adapted ways of communicating your message.

Some things may be easier to communicate face to face, in a conference room, or even buttoned up the acceptable aged telephone.

But if you asked yourself all the questions above and decided that blogging meets all your objectives, then a blog may be aloof what the doctor ordered for your bag.


Priya Shah is a former journalist who writes on bag blogging and publishes an internet marketing newsletter. Subscribe to her chargeless eCourse on Blogging for Marketers

Originall posted April 12, 2012