creating an effective corporate blog

The terms “blog” and “blogging” accept alter to allotment of the advanced economy dictionary and are an decidedly cheap and efficient road of disseminating advice buttoned up the interlacing. A blog is ace described as an online diary that readers can again post their thoughts. Abounding subject experts and academics accept created accessible blogs (chargeless access) that are peruse by thousands of readers and futurists are predicting that these blogs will emerge as the advanced mega magazines.

Which leads to the catechism about why companies are slow to actualize corporate blogs in adjustment to advance their organizational goals and ideals. The astuteness for this slack air is that corporate blogs can be misinterpreted for techies and the employment of full-age blog administrators as too costly.

Before creating a corporate blog, actuate some guidelines. Here are some tips:

Ablaze Organisational Message

Before starting a corporate blog, you accept to be actual ablaze about the organizational message and direction. The astuteness is that your blog will be peruse by the public who may again be abeyant customers who accept altered global perceptions. You accomplish not appetite your blog to back abrogating perceptions of your organizational values.

Actuate Accomplishment Targets

The setting up of a corporate blog is not aloof an befalling for bodies to ventilate or post their comments online. There must be ablaze accomplishment targets. Feasible short chat targets are the begetting of advanced sales leads and access in customer database. In contrast, a medium chat target can be the creation of advanced alliances.

Advance Your Alliance

Your corporate blog can be used to highlight your current alliances and accord your customers a bigger compassionate about your global grasp. You can invite representatives of these organizations to either be guest bloggers or accept a separate blog within your main corporate blog. With enough online exposure, your corporate blog can again evolve into a activating networking online community.

Abundant Feedback Channel

Invite your customers to post their comments in the corporate blog and amuse your blog administrator to act on the feedback as soon as possible. This will accord the angel that your alignment is actual austere about all feedback and you can again adapted the botheration before it escalates. The added advanced blogs can again accommodate immediate sms to blog administrators once a feedback has been posted too.

Amount-add to Your Print Newsletter

A corporate blog can amount-add to your current monthly print newsletter. One road is that some online postings can accommodate article-ideas for approaching newsletter issues. Blog visitors can again appeal for print newsletters to be posted to their homes.

Analysis Out Advanced Products

Your organizational engineers and sales accumulation can statement the corporate blog to analysis out advanced products and ideas. This is an able and cheap solution as your blog readers should already accept a acceptable abstraction about how these ideas should co-exist with your other products.

Security Measures

Arrange that your corporate blog has security measures that prevents spamming to your blog readers. This will arrange that spamming will not actualize a definite abrogating angel about your company. Your blog administrator should again arrange that there is no flaming and that all abeyant debates should not be a battle of personalities.

Not Infringe Intellectual Property

Some blog posters may introduce other websites which may accept beta versions of advanced products. To some blog readers, this may be purely educational but the implication for your alignment is that it may infringe intellectual property

About the Author

This article is contributed by Colin Ong TS, Managing Director/Chief Trainer of MR=MC Consulting ( and Founder of 12n Community ( He can again be contacted about corporate blogging at [email protected]

Originall posted May 11, 2012