can you really sell your writing output on radio

I had never accustomed the matter much anticipation in the former but after an acquaintance I enjoyed lately, I am any more rather of the assessment that you can.

It happened this road…

Coinciding with the launch of my latest book ‘Your Retirement Masterplan’ (How To Books ISBN 1857039874) I participated in eleven 10/15 minute alive interviews on local radio over a period of aloof five days.

These promotional interviews were arranged by my publisher’s media consultancy and I didn’t crave to appointment a single studio to booty allotment; they were all conducted over the telephone, sitting at my desk at at ease.

Towards the borderline of the aboriginal interview I was conscious of the actuality that I had yet to plug the distribution channels for my book.

The presenter beat me to it: ‘In five seconds, where can listeners buy your book?’ Before I could reply he added, ‘Can they adjustment it online?’

‘Affirmative,’ I said, ‘at’

In the ten subsequent interviews I fabricated a point of ending my spiel with the publisher’s agname at buttoned up with availability at bookstores but I always finished with, ‘…and online at’

Any more here’s the absorbing allotment: after the aboriginal five sessions I checked out the website to ascertain that this newly published title had jumped 35 places in the bestseller list for its genus; I checked again after the final interview and it had jumped again but this age by 329 places. In aftereffect, in aloof a few days it had leapt from position 558 to 194 out of 3123 competing titles.

Added than mere coincidence methinks…as books don’t climb the bestseller lists on Amazon unless they are selling in figure.

So what if you self-publish your output and you don’t accept a publicist to arrange radio interviews? Does that beggarly you are excluded?

No road; I accept self-published several books in the former and managed my own promotion.

Here is what you accomplish…

1. Wherever you alive in the apple you’ll acquisition that the majority of local radio stations are banded at buttoned up into a single accumulation for cost-effectiveness;

2. Analyze the controlling accumulation;

3. Appointment the corporate website containing links to all subsidiaries;

4. Pick out those stations within a 500/1000 mile revolution;

5. Appointment each local station website individually;

6. Study the daily programming schedules;

7. Highlight those shows that might analyze with the topic of your book;

8. Note the presenter’s agname;

9. Email him/her with a able-bodied-couched appeal for a alive interview;

10. Chase that up with an selfsame snail mail appeal;

11. Chase that up with a telephone call (you’ll amuse to speak to someone in authority);

12. You apperceive your topic inside out; speak up with confidence and you’ll amuse your interview; maybe not straightaway but, if you sell yourself and your project professionally, you’ll be logged into and up-and-coming slot in the station scheduling.

Action for it…it’s chargeless!

Postscript: Those eleven alive interviews did added than sell books on radio – they resulted in several direct invitations to repeat my pitch on local television.


As your book(s) alter to available online and offline your reputation as an expert in your particular subject will flourish. This brings with it supplementary opportunities for attracting incremental income; opportunities such as…

1. Public speaking engagements;

2. Book reviewing;

3. Magazine article contributions;

4. Foreign translations of your assignment;

5. Book club sales;

6. Public Lending Adapted (PLR); you amuse paid every age some borrows your book from a public lending library;

7. Fees under licence (when another publisher reproduces your assignment);

8. Broadcasting rights;

9. Audio tape and disc rights.

The fees you earn are incremental to your book royalties and they soon mount up over a period of age. My advanced artistic writing course ‘Secrets to Churning Out Bestsellers’ contains several chapters on how to milk these supplementary income streams.

Jim Blooming is a bestselling author with an ever-growing string of alcove non-fiction titles to his credit. ‘Secrets to Churning Out Bestsellers’ is his latest activating artistic writing course and is available for immediate download at and

Originall posted October 2, 2012