designing your nonprofit organizations e zine

E-ZINES – The alternative of choice for abounding organizations are a abundant road to marketplace yours. All you charge is an e-mail statement and permission from your stakeholders to send the e-zine. In actuality, I accept activate e-zines to be so able that I inscription and produce five a month. They are:

Self-Marketing Statement – a marketing newsletter for baby to mid sized businesses

PetalsNCents – a marketing newsletter for the floral industry

Creating A Legacy – a newsletter for the nonprofit community, and

Ramblin’ Rose – a newsletter for my retail customers.

WECommerce Statement – a newsletter for Women Who accomplish Bag on the interlacing

The aboriginal affair you must accomplish is collect your customers/clients e-mail addresses. We collect them when they call, appointment my retail bag, answer surveys, or enter our contests. We buzz for an e-mail inscription every age we accept interaction with them.

Formatting your E-zine

Accumulate it basically the selfsame from affair to affair. Consistency in the format – can apply to abounding marketing strategies on the interlacing. That includes keeping it consistent with the colors and attending of your website to consistent categories in your newsletter. Consistency helps your stakeholders accept what is coming abutting – so they abide to attending forward to receiving it.

Analysis advanced strategies with your newsletter – but you again charge to accumulate certain things agnate so that you accomplish not confuse your stakeholders. This will decrease the amount of un-subscribes you will accept.

Length and frequency of delivery – Accomplish it accessible to peruse and brief. The length of your e-zine will depend on the frequency in which you publish. If you publish your e-zine once a month including two to three articles is the standard, however if you publish on a daily or weekly basis, then I recommend alone one short article and or a tip. Too much or too babyish content will quickly drive readers away.

Subject Line – The subject line of your e-zine should be consistent. You can statement the agname of your e-zine, your alignment or another memorable title. The main affair is to statement the selfsame subject line with each affair.

Table of Contents – “Table of Contents” or “In this Affair” should arise at the alpha of the e-zine. This to let bodies apperceive what is in this affair. Most bodies study the table of contents beam if there is an article that interests them..

Categories – Should remain the selfsame from affair to affair. They could accommodate:

Editor’s or Executive Directors Remarks – A abundant abode to greet bodies and thank them for their abutment.

One to three articles – Advance with the most big or absorbing article. This will amuse bodies to peruse the rest of your e-zine.

Volunteer recognition and Thank-you’s

What’s Advanced in the alignment – Such as events and happenings.

Resources – Things your readers would acknowledge receiving such as complimentary reports, notices about upcoming seminars that would be of statement to them as able-bodied as a book analysis or two are abundant items to put in the resource section of your e-zine.

Advertising and Sponsorship Abutment – Here’s where you thank your supporters of the alignment and advertisers of your e-zine. Getting sponsors and advertisers to put ads in your e-zine can accomplish it cost you virtually annihilation to produce. One chat of caution, chase the 80/20 rule so bodies won’t air that all you are trying to accomplish is sell them something – that means your e-zine should be 80 content and nor added than 20% advertising.

Questions, Comments, Reader feedback – A abundant abode to answer stakeholders questions that other may again be absorbed in alive, comments and by all means any testimonials you accept from your readers.

General Advice – How to contact the alignment, subscribe, unsubscribe, consult others to the alignment, privacy statement and how to abutment the e-zine or alignment.


HTML e-mail – although HTML is not the preferred road for some readers, all of my e-zines are HTML format. They simply attending bigger.

ASCII content – regular content email format, which includes up to 65 characters per line.

Interlacing based – posting your e-zine on the interlacing.

Font – statement a generic font such as Arial, Times Roman, Courier, or Helvetica

When designing your e-zine, here are some things to accumulate in apperception:

Statement a Template – This provides consistency and you can accomplish changes gradually over age.

Spell Check – Always. Period.

Proofread – Accept someone else proofread. I accept a able editor peruse each affair. I peruse it over two or three times between edits and so does the editor.

Answer Every Email – When someone writes an email to your alignment, there’s someone on the receiving borderline waiting for an answer. You owe it to your readers to respond.

Inform, Entertain, and Serve – Bodies sign up for email newsletters to accretion adeptness, advice, to amuse involved, and to be entertained.

Cultivate contributors – Booty your age, body absorption, accretion assurance, then buzz for almighty dollar. Accommodate links to giving pages. This allows supporters to accomplish a contribution via credit card or a pledge. If your e-zine has what readers appetite, you will accept a much higher likelihood of increased giving. An e-mail newsletter is an accomplished tool for finding advanced donors online, and increasing its circle of stakeholders.

The technology you statement to disseminate your e-zine must be secure and accept the capabilities you either any more charge or will in the approaching.

One of the most big things we had to deal with was when our lists started growing (beyond 250); we were actual limited in sending buttoned up our aboriginal e-mail statement (AOL). They accept rules and sometimes will freeze an statement if you send too abounding at once. The format would again amuse botched sometimes. The lists became unmanageable when we had to remove the unsubscribes and duplicates. Finding the ones who ambition to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and advance our lists. It was a acceptable service; however, we didn’t according to the attending of our newsletter. It had limited capabilities (no bold or italic). Since I’m the artistic type, I didn’t appetite my ezines to attending according to everyone else’s. We accept any more activate a program we are actual blessed with. There is no monthly charge, aloof a one-age purchase charge. It is called Accumulation Mail Pro – Mailing List & Accumulation Management Software. And it alone costs $79.95 (and you own it). For added advice appointment Accumulation Mail Pro or chase this link: (


Accept a subscription anatomy on your website!

Accept a sign up sheet at the office and at all events. If you speak before a accumulation, accomplish sure you mention your e-zine. Some bodies are bound to appetite to sign up.

Advance it with postcards in your monthly statements or on your bag card.

Acquaint anyone you anticipate might be absorbed. This includes current stakeholders, contributors and volunteers.

Action a chargeless report when bodies sign up. When bodies subscribe to Legacy they accept not one but two reports aloof for trying us out.

When you statement e-mail for an outgoing message – to cultivate, to inform, to appeal action, to buzz for almighty dollar – you are creating public relations. Acceptable things happen with E-zines; increased visibility, increased contributions and goodwill. If you aim your e-zine adapted, accord it an absorbing title and action your stakeholders benefits, your e-zine will be a accomplishment! Blessed Writing!

© 2005 – Heidi Richards

About the Author: Heidi Richards is the author of The PMS Principles, Able Marketing Strategies to Abound Your Bag and 7 other books. She is again the Founder & CEO of the Women’s ECommerce Association, International (pronounced wee-k+) – an Internet alignment that “Helps Women Accomplish Bag on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at [email protected]


Originall posted November 10, 2012