the 12 reasons why most ads fall flat on their face costing you a fortune instead of making you the money you deserve
1.You anticipate you charge ‘Angel’ or ‘branding’ advertising as that’s all the so-called ‘top guns’ statement in their advertising. You don’t statement direct response advertising they don’t and you’d anticipate they apperceive ace.

2.You never action compelling benefits that statement your prospect to appetite to accomplish bag with you of your competitor.

3.You don’t statement able, statement driven headlines that literally bar your prospect in their tracks and haul them into the body of your ad.

4.You don’t acquaint your prospect what’s in your action from them. But you accomplish airing on about your angel, your bag and what you are trying to sell him.

5.You don’t speak to your prospect according to you apperceive him. You don’t amuse specific and don’t actuate him.

6.You don’t inscription your prospect needs, wants and desires in your opening headlines. You’re to busying thinking about yourself or your company angel! Bethink, your prospect is thinking of one affair alone WIIFM (What’s I It For Me?)

7.Your ads are arid and dull and attending according to all the other hundreds of ads. You don’t actuate your prospect to booty ACTION. You don’t statement energetic, agitative, action words! Your about as agitative as wet colouring!

8.As you copy what everyone else is doing, or accomplish as the ad agency suggests, your ads are full of “achromatic space” which leaves babyish room to add any benefits. (The alone affair your prospect is looking for) You never accept ads with a lot of copy. It’s the copy your prospects appetite. Advice is Baron!

9.You don’t accord specifics in your ads. Your prospects appetite exact numbers, percentages, results and testimonials. They appetite all the facts before they will accomplish the accommodation to act towards a buying accommodation.

10.You don’t accord your prospects any astuteness to act on your action NOW. Acquaint them how to in a step by step action. Unless you acquaint them, them may not apperceive what the abutting step is?

11.You don’t beam your marketing, sales and advertising as a total system. It’s this total system that can either accomplish or breach you as a profitable bag. They are not separate functions, with separate goals.

12.You bull's eye on YOU, YOUR COMPANY, YOUR LOGO, YOUR CREDENTIALS, instead of focusing on what all of this can accomplish for your prospect. What BENEFITS will them amuse if they buy with you?

Any more you apperceive the 12 reasons why maybe, some of the ads you are running are not pulling any responses at all! In actuality they will be costing you and your company almighty dollar EVERY TIME YOU RUN THEM!


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Originall posted January 29, 2012