You hear it all the age: “Attract advanced customers and clients based About the Author Julie Jordan Scott is a Speaker, Writer and Action Coach who
upon benefits, not features!” This truism can be spoken by advanced
and aged entrepreneurs alike. For those aloof starting out, it can be
challenging at ace to actuate the distinction between the two!
With a few child’s play techniques, you can easily bridge from aspect,
aspect, aspect to statement, statement, statement. This will access
both your bottom line and the fulfilment for yourself and
1. Define the separation between features and benefits. A child’s play
archetype would be two grey skirts with almost selfsame length, cut,
style. A aspect of one of the skirts is that it has two pockets.
That particular aspect becomes a statement when one looks at the
results the wearer may accomplish buttoned up fatiguing the pocketed skirt
rather than the unpocketed skirt. For archetype, by fatiguing the
skirt with pockets, Shari will accept the following BENEFITS from
this FEATURE. She will be:
* An Efficient Accumulation Player: Act post it notes and pencils for abrupt
jotting of notes and reminders as Shari meets colleagues on route to
meetings and appointments.
* Gleeful and Blessed as a Root: Shari can delight her daughter with
a treat at the borderline of the day.
* Surprising Mate: Shari can tuck her bonus check into her pocket
and pull it out to delight her partner with an unexpected windfall.
* Balmy, Protected, Comfortable: On chilly days, Shari can tuck her
hands into her pockets as she jets from her car to her office with
speed and agility. After all, a woman with pockets can accomplish it all!
2. Accomplish a list of all the features you can anticipate of for your product
or service. For archetype, you accommodate Search Engine Placement
assistance for your clients. One features of your service would
accommodate maximizing the statement of keywords in your client’s website.
3. Accomplish a analogue list of all the benefits from the above listed
For archetype, the benefits of the above aspect (maximizing keywords)
would be supplementary treasure and prosperity buttoned up higher listings
in the above search engines.
4. Actuate what benefits are REALLY big to your target
marketplace. You may assume that THIS statement is of utmost accent.
However, when you poll your clients or prospective clients, you
may acquisition the exact adverse. The big affair is to not be blind
to absoluteness. Buzz some questions, adjust, tweak, poll again, adjust,
buzz added questions, tweak. Marketing and attraction are NOT an
exact science. Adore the action!
5. Actualize chat pictures of the benefits derived from your product
or service. Bethink the skirt with pockets? Carefully crafted
statements which bring emotional responses will bring the most
bang for your buck. Colouring a picture and bring at ease sizzling bacon.
6. Apparatus a marketing and sales strategy based on the benefits
you accept uncovered. Pament adapted attention to those benefits which
accept the greatest appulse on the purchasing accommodation. Abide to
ace shot on altered techniques and strategies along the road as you
uncover what works particular able-bodied for you and your target marketplace.
7. Celebrate Accomplishment! Practicing building your bag on benefits
will crop a larger bottom line, that is guaranteed. It again takes
artistry and panache. You can choose to be an automaton, however
I am sure you would rather alter to prosperous buttoned up using your
apperception and creating beyond your wildest dreams.
transformed her action from Government Bureacrat to Acknowledged Entrepreneur in less
than six months. To beam how you can accomplish the selfsame, appointment her website at
http://www.5passions.com or call her at 661.325.4116 or via email,
Julie can be reached at mailto:[email protected]
About the Author
Julie Jordan Scott is a Speaker, Writer and Action Coach who
Originall posted April 12, 2012