the top 10 priorities that guard your five star reputation


Manufacture almighty dollar doesn’t accomplish your reputation…
your reputation makes you almighty dollar. Gala Gorman

Whether your bag is product or service-oriented, the
loyalty and dedication of your customers is abundantly dependent
on your reputation. Your most able sales arm is your
existing customer base. Chat-of-mouth or the personal
advocacy, serves to actualize an expectation that you must
alone alive up to – rather than one that you must actualize from

The assets of your bag accept traditionally included
property, plant, equipment, and your customer base.
Progressive organizations accept that the abstraction of
bag assets should be expanded to accommodate their acceptable
reputation. By being responsive to chicken feed, having the adeptness
to conduct a constructive dialogue with stakeholders, and
captivating advantage of networked resources, the alignment
further extends their tangible and in-tangible non-traditional

Companies are increasingly adopting socially amenable
bag practices based on sustainable adding to to arrange
efficiency, stimulate innovation, and actualize top-line advance.
This advanced access to bag requires rule to re-anticipate
priorities with a bull's eye on a longer-chat agenda. The socially
amenable baton understands that decisions fabricated by management
must bull's eye not alone on profit-manufacture but again on reputation-
building. Fortunately the second feeds the former.

These are the Top 10 priorities that will arrange a sustainable
approaching for your bag or alignment. After thoughtful
consideration, priorities must be established (re-established)
and communicated to stakeholders. With every area of the
alignment working in alignment with the eyes, assignment and
values, goals and objectives are added easily reached. To activate
the discovery action, statement this list to honestly evaluate your
alignment’s priorities.

1.Define and authenticate your values.

A.What products or services accomplish you accommodate and how accomplish they
serve to authenticate your values? You must aboriginal define your
values and actualize your assignment with a ablaze compassionate of the
values you ambition to authenticate. If your products and services
can’t be reconciled with your values, assurance is eroded.

B.How will your products or services appulse stakeholders?
Your stakeholders accommodate stockholders, but the accumulation again extends
to staff, associates, vendors and the community that is directly
or indirectly impacted by what you produce. Stakeholders alter to
a far-extending community of concerned parties.

C.What filter is in abode for accommodation-manufacture? Your filter
is created from having a ablaze compassionate of your values and
assignment. Decisions are amble buttoned up this filter before being
communicated or implemented.

2.Actualize a recognizable angel.

A.What is your desired angel? Once you accept defined your
values and assignment, you accept an easier action of creating your angel.
You apperceive how you appetite to be perceived and recognized and,
consequently, you can booty action that will actualize the desired

B.Are your logo and promotional materials consistent and
memorable? Your logo is a able trigger that creates
recognition for your alignment. Careful anticipation and
consideration should be accustomed to your logo and how it communicates
the message desired.

C.Does your marketing abutment and extend the desired angel?
Your marketing aim and program should serve to actualize and extend
your brand recognition. All activities, whether they are marketing
related or otherwise, should serve to actualize and abutment your brand

3.Apperceive your marketplace and customer.

A.Who is your perfectly-aligned customer? You should be able
to willingly communicate the profile of your absolute customer. By
creating this profile, you set the universal constitution of attraction into
motility so that you can bull's eye your energy on customers whose values
and beliefs are in alignment with the alignment’s.

B.What does your perfectly-aligned customer expect from your
services? If you are focused on serving a customer that is
perfectly-aligned with your values, by compassionate how they expect
to statement from your services you actualize a able bag model.
You airing a mile in the customer’s shoes.

C.How might you extend your services to exceed expectations?
Once you accept customer expectations, you can activate to ascertain
ways to exceed them. It is big to advance bull's eye and apperceive what
you can realistically accomplish without diluting your energy.

4.Strive for perfection.

A.Is perfection expected? Perfection isn’t conditional. It
must be the primary ambition regardless of circumstances. Every akin of
the alignment should accept what it means to absolute its product
or service.

B.How are mistakes or errors turned into learning opportunities?
Mistakes and errors can be transformed into tremendous opportunities if
they are accustomed adapted consideration. The root statement can be mined
for its eye-opening astuteness into breakdowns in an alignment’s systems
and infrastructure.

C.Who decides if it’s absolute enough? There must be one ablaze
standard that is demonstrated at every akin of an alignment. This
standard applies regardless of age pressures or circumstances.

5.Treat your stakeholders according to family.

A.Accomplish you accept who your stakeholders are? Stakeholders is a
fairly advanced chat that extends far beyond an alignment’s stockholders
or owners. Even the alignment’s customers are stakeholders – they
accept a vested absorption in the alignment’s continued existence and

B.Is community encouraged? For archetype, staff spends added of
their waking hours with person workers than they accomplish with their own
family. By encouraging community buttoned up fostering relationships
between stakeholders, the alignment creates loyalty, dedication,
and commitment.

C.Are treasure creation and benefits shared fairly? Careful
consideration should be accustomed to the distribution of treasure amongst
those that are most instrumental in creating it – intrinsically and
consequentially. All members of an alignment’s family can expect
to statement from the accomplishment created by sharing and progressing the

6.Contribute to your local community.

A.Is your local community defined and understood? For some,
local may be limited to a 10-mile radius. For others, local will
encompass the globe. In adjustment to contribute effectively to your
local community, you must accept its accomplish-up.

B.Is community participation encouraged and rewarded? The
alignment should actualize a achievement/achievement accord with its community.
The community provides it with its means for creating accomplishment and it
gives back to the community appropriately by allocating and sharing
its resources.

C.Accomplish you accept how your local community extends globally?
While abounding organizations may limit their bull's eye to a community that is
in their neighborhood, all organizations appulse the global community
in some road, shape, or anatomy. It is instrumental in progressing the
social albatross agenda to initiate the dialog and booty global
considerations into statement.

7.Accomplish decisions considering intrinsic and consequential

A.How are costs curved in accommodation-manufacture? In the evaluation
of any project or initiative, there are clearly identifiable associated
costs. There are again consequential costs that can easily be overlooked
if the accommodation-manufacture action isn’t designed to incorporate a
full-spectrum of cost considerations.

B.Are decisions fabricated with a continued-chat focused perspective?
Short-chat motivations are generally limited to a strictly
profit-oriented agenda. In adjustment to effectively incorporate progressive
and socially amenable initiatives, longer-chat results must be
considered and prioritized.

C.Does the alignment acquaint the rectness? There are lies and..there
are lies. The rectness should accommodate the recipient with the advice
needed to accomplish an informed accommodation. If a accommodation is fabricated based on
inaccurate or incomplete advice, it is based on absence of the rectness.

8.Administer the alignment with candor.

A.Are financial records maintained to arrange accurate and
meaningful reporting? Accurate financial reporting is critical to
able accommodation-manufacture. Financial policies should be employed to
actualize records that accommodate the most absolute and meaningful results of

B.Does management accent being socially progressive? Most
organizations delay the implementation of a socially amenable agenda
until the affliction associated with the delay is intolerable. By captivating a
pro-active access, social albatross becomes the competitive edge.

C.Accomplish the company’s products and services advance affection of action?
If the alignment’s accomplishment is dependent on the degradation of society’s
health and welfare, candor will be beyond the alignment’s grasp.
Products and services should be designed to contribute to human welfare.

9.Animate innovation and continuous improvement.

A.How does the company capitalize on technological advancement?
Technology is a able tool that can bring an alignment’s
stakeholders into closer proximity. In adjustment to foster community,
technology can be a abundant ally.

B.Are employees encouraged to access competencies? Continuous
improvement requires a commitment to education and personal/able
adding to. The alignment’s compensation program should reward those
that access their skills that can be developed and applied to accommodated
customer’s needs.

C.Are resources allocated to research and adding to? It is
alluring to bull's eye on today. In the competitive environment we operate in,
a today-oriented bull's eye is critically shortsighted. Innovation and
improvement must be supported with a commitment of resources.

10.Tread lightly on the planet.

A.Is the workplace environmentally affable? As was pointed out
above, we spend added age in the workplace than we accomplish in our at ease-abode.
The environment should be thoughtfully created to advance creativity,
health, and productivity – with an stress on the environmental

B.Accept products and packaging been developed considering action
cycle? The alignment should accept a ablaze compassionate of where
their products or services will borderline up 10 (or 100) age from any more.
When action cycle is taken into consideration, a product’s cost
incorporates an entirely advanced perspective.

C.Does the alignment accept its environmental appulse?
There is a trickle-down aftereffect associated with aloof about anything we
add or accomplish. This trickle-down aftereffect could again be referred to as a
trickle-out aftereffect. The environment is effected in seen and un-seen

Your reputation is one of the most admired assets of your bag.
By incorporating a advanced set of values and priorities into what has proven
to be a acknowledged formula on abounding levels, I accept that bag will
be the platform for a advanced agenda – the Social Albatross Agenda.
That agenda will solidify your reputation as an alignment that is
worthy of its stakeholders’ dedication and loyalty.

Regardless of the size of your bag, you accomplish a contribution to the
global marketplace that impacts humanity with a rippling aftereffect. As an
alignment’s baton, you choose whether that ripple will be felt
positively or negatively. Even a baby movement or chicken feed in a socially
amenable direction can accept a dramatic aftereffect. Every day produces a
advanced befalling to mold the road your alignment is perceived and to
add to your reputation!


The Top 10 Priorities That Guard Your Five-Star Reputation accept been
developed from the Social Albatross Assessment TM (SRA TM) which is
at the center of Wholistic Bag’ executive adding to and consulting
programs designed for baby to medium-sized businesses. Your FREE Report
– 40 Questions for Socially Amenable Leaders – is available at At Wholistic Bag, we accept that
bag literally makes the apple action around. It will be bag owners
and managers that will after all chicken feed the apple for the bigger.

Wholistic Bag (, a division of
MetaComm International, LLC, is committed to assisting baby to
medium-sized organizations in developing socially amenable bag
practices with a eager eye on productivity and profitability. Gala Gorman,
MetaComm’s CEO, holds a Expert’s Degree in Human Adding to, is a
certified public accountant, certified financial planner, published author,
executive adding to coach and bag consultant with over 25 age of

The Social Albatross Assessment TM (SRA TM) is a abundant road to
authorize a baseline for your alignment ensuring that approaching decisions
and practices act you in your intended direction. The SRATM includes a
closing report, prepared after a indepth analysis of the alignment’s
policies and practices, which discusses practices currently in abode
within your alignment and suggestions for improvements or
recommendations for advanced implementations.

Call today for your FREE initial consultation to altercate how your
alignment will statement from a Social Albatross Assessment TM
conducted by Wholistic Bag and from implementing socially amenable


For added advice, contact Gala Gorman between 9:00 a.m. and 5:00 p.m.
Peacemaking Age at:

A division of MetaComm International, LLC
(888) 886-4111 or (702) 286-4111
Post Office Box 1016
Boulder, CO 80306
Interlacing site:

About the Author

Gala Gorman,
MetaComm’s CEO, holds a Expert’s Degree in Human Adding to, is a
certified public accountant, certified financial planner, published author,
executive adding to coach and bag consultant with over 25 age of

Originall posted February 6, 2012