jumpstart your local business get online

If you’re not marketing your local bag online,
befalling is passing you by. So abounding bodies bull's eye on the
Internet’s global grasp that its abeyant statement to local
bag is generally overlooked. Global advice is abundant,
but bodies’s day-to-day lives are local. Any more that so much
advice is available online, added consumers beam the
Internet as something advantageous instead of a passing fad.

Here are 5 ways that consumers are using the Internet:

E-MAIL

According to Messaging Online, there were around 891
million email addresses at the alpha of 2001. By any more
there are probably 1 billion or added. Almost everyone has
an email inscription, or knows someone who does. It’s accelerated
becoming as accepted as the telephone, and aloof as all-big.
Even if you don’t accept a website, you can statement email to
communicate with your customers. Send them advantageous
advice, coupons, and adapted offers. If you don’t,
someone else will.

PRE-SALES RESEARCH

For abounding consumers, the internet has alter to the abundant
equalizer. They no longer accept to booty the chat of a
salesperson — all the advice they charge to accomplish an
able accommodation is online. Consumers can research
everything from products to retail services, and accomplish sure
they amuse the ace deal. But unless your bag is online,
it’s unlikely they will acquisition you.

ONLINE SHOPPING

U.S. retail e-commerce sales for the aboriginal quarter of 2002
were almost $10 billion, and will top $44 billion by year’s
borderline. Clearly, plenty of Internet users accept gotten
comfortable with spending almighty dollar online. Top picks accommodate
books, biking, air, clothing, Computers, movies/videos,
consumer electronics, and health products. But if your
bag isn’t online, you won’t amuse any of those e-
commerce dollars.

COMMUNITY & LOCAL INFORMATION

Community advice is according to a lodestone — it draws locals
online. Bodies affliction about their communities and appetite to
apperceive what’s going on around them. They’re again looking for
weather forecasts, local headlines, entertainment listings,
and sporting events info. Savvy bag owners apperceive
this and revamp their websites to accommodate local advice
and absolute-age content, available from companies according to
www.besides.com and www.yellowbrix.com. Content is the #1
astuteness users return to websites.

INTERNET AUCTIONS

An estimated 22 million bodies in over 100 countries are
flocking to auction sites such as Yahoo, BidBay, uBid.com
and the granddaddy of them all, eBay. The listing fees are
a baby price to pament for the affectionate of exposure businesses
can amuse. About 1.4 million items are up for sale every day
on eBay, in every imaginable category, including services,
cars, and houses. Consumers can again search by region and
category at http://pages.ebay.com/regional/hub.html – “eBay
Local Trading”, where above cities are setup as regions. If
you’re selling anything at all, especially consumer
products, you should definitely check out eBay.

These are some of the ways consumers are using the Grasp.
For local bag owners, the message is ablaze: your
customers are online…and so is your competition. How much
longer can YOU afford to wait?

ABOUT THE AUTHOR
Sharon Fling is the author of “How To Advance Your Local
Bag On the Internet”, and publishes an electronic
newsletter that gives bag owners tips, tools and
resources for targeting local customers. For added
advice, appointment http://www.geolocal.com or send a blank
email to: subscribe@localbizpromo.com?subject=TRAART

Originall posted January 20, 2012