personal branding techniques for real estate agents and brok

A answer principle of marketing is to acquisition something altered about what you action as the basis of your sales message. Even if what you action is a commodity, there is always one affair altered in your bag — you. A ample error fabricated by abounding Absolute Estate Agents and Brokers is to ace shot to advance an institutional angel according to most ample companies. Bodies accomplish not according to to accomplish bag with institutions; they according to to accomplish bag with bodies. In advertising terms, branding is the “angel” created in the minds of bodies when they beam or hear a agname, product or logo. Companies invest a lot of almighty dollar in creating and maintaining their brand, but the Internet has sparked a advanced trend called “Personal Branding”. Personal branding isn’t alone big for promoting a product, bag or political statement, but again for promoting yourself for advancement within your own alignment. It involves developing your personal reputation. Branding can be done to any product, or any person. Before undertaking an exercise in personal branding, however, accede your distinctive strengths and abilities and what they action the marketplace abode. Traditionally personal branding was for sporting celebrities who gained enormous coverage and following buttoned up their sporting prowess. Movie stars accept again had celebrity status and association since movies began.

A personal brand is about creating able, favorable associations in the minds of bodies that you encounter. If you don’t actively accomplish this, they will still accomplish associations. Accordingly, it may be bigger to be proactive and undertake the branding exercise for yourself, you cannot ascendancy what they anticipate but can accord them some advice to abetment with the associations.


  • Places you in a rule role

  • Enhances prestige

  • Attracts the adapted bodies and adapted opportunities

  • Adds perceived amount to what you are selling

  • Earns recognition

  • Associates you with a trend

  • Increases your earning abeyant

  • Differentiate yourself from the competition

  • Position your focused message in the hearts and minds of your target customers

  • Confers top of apperception status

  • Increases authority and credence of decisions


According to any branding exercise, the answer to personal branding is having a acceptable product, one which you accept and pitch to the adapted marketplace. The aboriginal step in personal branding is alive who you are, acquisition out what strengths your brand possesses and how these strengths can advice you. Personal branding is not about presenting a façade to the public; a bad off product will not stand up to marketplace scrutiny. This is again a choice of brand elements, bodies you deal with, the attending that you accept, and how you conduct yourself. Once this has been done, actuate what you are going to action. As a product what accomplish you accomplish, what charge does the product of you satisfy in the marketplace. Abutting figure out the position you will booty in the audience of your apperception. What altered space accomplish you ambition to occupy and what altered associations accomplish you appetite bodies to recall when they anticipate of you? Finally, once you accept established the aboriginal three steps, administer your brand over its lifecycle. That is accumulate visible, be consistent and be yourself. According to Montoya, the able-bodied-accepted personal branding guru, the answer to managing your personal brand is chat-of-mouth (WOM), the most trusted anatomy of communication.

How does one action about building a personal brand? Apperceive your personal strengths and gifts! Anticipate about how you ace connect with bodies, accede what your target audience needs and wants, analyze the amount you deliver to accommodated those needs and wants, and communicate in a road that reaches your constituents in their hearts and minds and via the channels that assignment ace for you

Functional associations are big such as timeliness, affection, dedication; as are emotional associations according to inspiring, rule, being an innovator.

The three C’s of personal branding are clarity, consistency and constancy.

Clarity deals with being above board about yourself and your strengths and promises of amount attached to your personal brand and being ablaze in the road you communicate them. Generally, for simplicity, you must bull's eye on one or two aspects that are most basic and bull's eye on communicating them. Anticipate about the things you associate with prominent artists or mangers, and they are unlikely to be complicated.

Consistency is keeping things consistent for the customers. This does not beggarly staying stuck in the former, but aloof not undertaking acute changes. Coca Cola accept had a consistent message for 50 age; the message evolves continuously and is not stagnant but is consistent. Artists according to Madonna chicken feed every three or four age, but there is a consistency to the chicken feed.

Constancy means being visible with your brand and maintaining an on-going akin of awareness in the marketplace. Oprah Winfrey is visible constantly, and although most of bodies accomplish not accept the visibility or exposure of Oprah, they can still be visible in a smaller audience. There is no point trying to body a brand angel quickly to coincide with a advanced exhibition or performance you may accept coming up – brands booty age to body in consumers minds.


NetReal.grasp, a company noted for its template-based Absolute Estate Interlacing architecture solutions, offers a Winter Holidays Allowance for Absolute Estate Agents and Brokers – the Personal Branding Toolkit: http://www.netreal.grasp/personal_branding.php The Personal Branding Toolkit contains the “Chief Marketing for Absolute Estate Professionals” ebook and 17 Absolute Estate Reports and the tools to personalize them with your agname, contact info and photo.

NetReal’s editorial accumulation put at buttoned up the top 25 highest- rated Absolute Estate marketing articles of 2004, and created a must-accept e-book – “Chief Marketing for Absolute Estate Professionals”. The ebook covers Marketing 101 , Network marketing, Personal Marketing, Customer acquisition and retention, Telemarketing & Direct Mailing, E-marketing. You can personalize this e-book with your data and send it to your contacts, certainly chargeless of charge. This is a abundant road to action a accessible allowance to your colleagues and partners.

The “17 chargeless Branded Reports” acquiesce you to actualize your own branded Absolute Estate reports (for buyers, sellers, investors, movers) with your contact info and photo/logo and an exquisite architecture. Distribute them to your prospects or clients as e-docs or printed materials, or upload them on your website. Appearance your professionalism with these abundant tools to acquire advanced clients.

The Personal Branding Toolkit for Absolute Estate Professionals (http://www.netreal.grasp/personal_branding.php) is chargeless for everyone.

Dan R. Vella is marketing editor for NetReal.grasp. NetReal.grasp (www.netreal.grasp) is a privately-owned company providing absolute estate interlacing sites and marketing solutions for absolute estate industry, focusing especially on the low-cost borderline, and empowering the absolute-estate agents buttoned up the statement to Internet technologies with the most affordable costs.

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Originall posted May 7, 2012