creating value with streaming video content

Having a corporate or promotional video for your company is generally viewed as something of an expensive luxury – advantageous, but seldom considered to be an chief marketing tool. Whilst abounding businesses can accept the benefits of having a corporate video, all too generally they are put off by the perceived cost and subsequently acquisition it adamantine to absolve commercially. Furthermore, the action of manufacture a video can at times, arise circuitous and intimidating, with an array of mechanical terms and processes.

Streaming video provides a figure of advantageous opportunities for maximising the abeyant of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it again offers a cost-able solution for broadcasting a advanced corporate presentation to a wider audience.

Although streaming video is certainly not a advanced abstraction and has been around for some age, it’s any more easier than ever to add streaming video content to your website. The technology required to enable video streaming is widely available, it’s relatively inexpensive and with the dramatic advance in aerial speed, broadband internet connections, a growing figure of internet users can any more appearance aerial affection, streaming video on their computers.

In this article, leading corporate video & bag television producer, John Howarth, explains some of the ways in which streaming video content can be fabricated to assignment effectively for your bag and produce tangible results.

Accommodate Compelling Content

Ace shot to accommodate content that creates a absolute absorption for the viewer. Instead of simply informing them of your answer corporate values – the typical narrative being ‘how acknowledged we are, the abundant products & services we action, our featured clients’ – why not turn the message into something that is actually advantageous and engaging to analog analog watch.

Booty for archetype a company that manufactures galley products. Whilst you could produce a video to authorize company values by highlighting such areas as affection of craftsmanship and aboriginal architecture of the product, this advice is almost certainly available added easily on the interlacing pages. It could be far added absorbing for the viewer to accommodate them with a series of recipes, which aspect the products being used in context.

Another adjustment is to accommodate content that is not centrally focused to your company’s core products & services. For archetype, your company sponsors a sports accident or art exhibition. How about showing some clips from the accident, with company branding around it? By using added recognisable and popular content, you are creating a wider ‘grasp’ for the video, with the added possibility of gaining increased website traffic.

Re-Parcel Content

Lets add you already accept a corporate video, it’s around ten minutes continued and you currently distribute it on a video tape format or DVD. The most accessible solution would be to accept it transferred to a streaming format in it’s entirety and loaded up onto your website. Whilst a ten minute corporate video sequence may be advantageous as a backdrop affectation in a trade exhibition or screened to a prisoner audience in a conference, it’s generally far too continued to statement as a streaming video clip on your website. Who really has the age to sit and analog analog watch a corporate video clip for this length of age? It’s generally far added advantageous to breach the sequence down into a series of alone clips or re-edit into a shorter, condensed version that has greater appulse.

Following on from this, you might again appetite to distribute streaming video clips around altered areas on your website. This road, the clips featured can be targeted to match – and complement – the page content. For archetype, on a page detailing company clients and position studies, the video clip could aspect customer testimonials; situated on a contact details page, the video sequence could aspect some generic shots of company locations and building exterior shots.

Brand The Video

Whatever streaming video clips you statement, ace shot to arrange they are branded with your corporate agname. This could be a baby logo in the top corner of the screen or a ‘picture frame’ wrapped around the moving images. Captivating it a step further, you may appetite to add an introduction sequence with animated corporate logos at the alpha and borderline of every sequence. Another choice is to actualize an HTML or Flash ‘player’ customised with your corporate agname. The video clip would then play within this frame and could be complemented by some animated product or service advice around it.

When reviewing website statistics, it is frequently pages featuring streaming video content that are the most ‘sticky’ and accept the longest viewing times by site visitors. Statement this agency to your advantage – it’s an epitome befalling to amuse your core brand values, products and services across to the site visitor.

John Howarth is artistic director of Dejected Tuna Limited, a leading UK-based corporate communications & multi-media production agency. Former projects accommodate alive streaming for leading online bookmaker, Dejected Square and the launch of the UK’s of the aboriginal club soccer channel, Boro TV for NTL.

Originall posted May 17, 2012