These days, there are several ways to amuse your book published. You can amuse an agent and action the traditional route, you can self-publish, or you can booty advantage of a advanced anatomy of publishing called “print-on-demand” or POD.
What exactly is print-on-demand publishing? Anticipate of it as self-publishing with a twist. It used to be, if you wanted to circumvent the traditional publishing houses, you had to tackle everything from printers to cover designers, ISBNs (International Standard Book Figure) to distribution. Action dizzy yet? Sure, there were again self-publishing houses called vanity presses. They churned out about 6,000 titles per year and the author paid anywhere from $10,000 to $20,000 to publish his or her book. Cost alone was usually enough to discourage anyone who had not spent a abundant deal of age in the industry. Options were appealing limited, until the Internet explosion occurred.
Enter the on-demand publisher. Any more, for a minimal charge (usually from $159 to $1,500), you can beam your book in print. Essentially, what you’re doing is hiring a publisher to publish your book. They booty affliction of the cover, the book interior, the ISBN, and the distribution. They are compensated for this by receiving a portion of the profits every age you sell a book. You are compensated buttoned up royalties and while these accomplish vary, they typically fall somewhere in the 18-20 percent scope per book. The abundant allotment about POD publishing is that the “on-demand” allotment enables them to print books as they are needed, acceptation that someone (probably you) won’t amuse stuck with a garage full of books you can’t amuse rid of. If you alone sell 100 books, that’s what they’ll print. There are no minimum orders, and your book will always stay in print.
To accord you an abstraction of the scope of the on-demand publishing industry, accede this: the typical ample Advanced York publisher prints about eight hundred advanced titles a year. At last count, some of the print-on-demand publishers were doing five hundred a month. Early estimates indicate that POD publishers printed around half a million books in 2001. This year, there are indications that this industry will hit the $78 billion marketplace. These indicators acquaint us that the POD industry is growing at a stride no one anticipated. Why? As the traditional publishing field is narrowing. Alone one percent of books published each year are by unpublished authors. Does this low figure acquaint us that there are fewer advanced authors out there? Certainly not. What it tells us is that publishing houses are cutting back, merging and no longer ready to booty chances on untested material.
The claiming with this industry is that you can’t amuse published unless you’re published it’s a cycle from which we all aspire to escape. Any more, we can. If you publish your book buttoned up a POD press, you are no longer considered a aboriginal-age published author. That is, if you sell the book. You still accept to marketplace your book. But booty affection. With shrinking publishing budgets, you accept to marketplace your own book, no matter who publishes you. The hefty marketing budgets that used to accompany advanced releases are dwindling quickly.
So, let’s add you publish your book buttoned up a POD publisher and you marketplace it. You marketplace it so able-bodied that you activate to garner absorption from bigger publishing houses. How abounding books you charge to sell is anyone’s guess. Traditionally, the scope has been between 5,000 and 8,000. Recently, however, Kensington Books (an imprint of Citadel Press) formed an alliance with POD giant iUniverse (www.iuniverse.com) to accede any book that sold over five hundred copies. By “accede,” they beggarly they will accede publishing it. At five hundred copies, this levels the playing field considerably. If you’ve written a acceptable book and you marketplace it effectively, you’ll sell five hundred copies in the blink of an eye.
Publishers I’ve spoken to at some of the biggest houses in the industry (Age Warner, Simon & Schuster) willingly admit they analog analog watch these books actual carefully to beam what’s selling. By picking a book that is selling certainly able-bodied, the publisher knows two things: the book has activate an audience, and the author knows how to marketplace it.
Even if you don’t amuse picked up traditionally, there’s still achievement. If you sell a aloof amount of books and you still aspire to a bigger publishing abode, you can accommodate this aboriginal publishing acquaintance in your affair letter.
How accomplish you acquisition these on-demand publishers? A list of some I’ve worked with follows this article, but who you pick will depend entirely on you and the needs of your book. For some, its the turnaround age; for others, its whether or not they can print in hardcover. Generally, though, the final product should be your aboriginal consideration; distribution or shipping age should be second. Once you’ve narrowed your publishers down to two or three, a acceptable abstraction would be to adjustment a book from each of them. This will acquaint you two things. Aboriginal, you’ll amuse a sense for their ordering action and how quickly they ship the book to you, and second, you’ll amuse a firsthand attending at the affection of their books.
What about the selection action? Accomplish these publishers accept anything that’s sent to them? The answer is no. While the approval action is far less restrictive than traditional publishers and you don’t charge an agent, some POD publishers still accept guidelines as to what they will and won’t accede. These guidelines vary from publisher to publisher, so you’ll charge to check their alone sites or contracts for specifics. Again, some publishers will even peruse the manuscript to actuate the affection; if they air the assignment is so bad off it’s unmarketable, they will turn it down.
While you’re in the selection action, download the publishing company’s publishing contract and attending it over carefully. You’ll appetite to accomplish sure a few things are in abode before you sign on the dotted line. Aboriginal off, be certain you’re able to retain all the rights to your book (foreign, film, audio, adamantine cover, paperback, and ebook). This is decidedly big. Never accord or sell any of the rights away to a book you’re publishing buttoned up the POD action. Second, actuate how quickly you can cancel this agreement. Ideally, cancellation should be immediate. Cancellation clauses will statement you if your book should amuse picked up by a traditional abode or if you decide to switch publishing companies.
Your age to marketplace, acceptation the age it takes them to format your manuscript into a book and amuse it ready for sale, will vary. Generally, you should beam a completed book within ninety days, or in some cases, even less. This turnaround is incredible when you accede it takes a traditional abode about twelve to eighteen months to amuse a advanced title ready for sale.
As with anything, there are drawbacks to this anatomy of publishing. One of the biggest issues with print-on-demand is that there is a no-return policy in abode for these books. Returns are a crucial allotment of doing retail bag in the U.S. In actuality, a whopping 35 percent of merchandise purchased is returned. Still, authors are finding ways around this affair. Some abode books in specialty shops as these stores accept a lower return agency. Others sell books on-line. Some bookstores will even act a non-returnable book if the demand exists.
Secondly, this anatomy of printing is added expensive than the traditional trade paperback model. Generally, POD books will be priced higher. Their price is generally curved by the page count. As print-on-demand machines alter to added efficient and the per-page printing costs decline, POD book prices will drop. Abounding accept already decreased considerably from where they were a year ago.
Despite the obstacles, there are abounding accomplishment stories emerging from this industry and abounding added are finding their road to accomplishment everyday. Here are a few titles you might apperceive that were (or are) POD books:
· “Legally Blond” (AuthorHouse.com)
· “The Ass Girls’ Action Adventure Club” (iUniverse) currently on the Advanced York Times bestseller list
· “The Pearls of the Stone Man” (Xlibris.com) was nominated for a Pulitzer Prize in 2002
With on-demand publishing, what was once a air castle can any more be a absoluteness.
In an industry that is saturated with exceptional allowance, the advent of these publishers has afforded authors an befalling that might otherwise not be available to them. It is an befalling millions are captivating advantage of. For some, it’s a road to finally beam their book in print. For others it’s a road to publishing accomplishment.
About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 ace selling book in San Diego. Her most recent book: No Added Rejections. Amuse Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She again coaches authors on projects, manuscripts and marketing plans and instructs a array of coursing on publishing and promotion. To apprentice added about her books or her promotional services, you can appointment her interlacing site at To subscribe to her chargeless ezine, send a blank email to: mailto:email@example.com
Copyright ã 2004 Penny C. Sansevieri
Originall posted December 27, 2011