book marketing 101

Francine Silverman. Book Marketing from A-Z (, 2005). Trade paperback. 400 pages. $18.95 US.

For alpha authors, book promotion is the answer to accomplishment. Whether an author self-publishes or is published by a above abode, most generally that author needs to marketplace her book herself if she wants there to be any chance at all of it being acknowledged. Ample publishing houses are too concerned with promoting the abutting blockbuster to bull's eye even on mid-list titles, and smaller publishing houses usually don’t accept the resources to commit to marketing their titles. Even worse off are those who self-publish, as when they accept their books, they are on their own. Any marketing that happens, happens as of their efforts, and their efforts alone.

What is a advanced author to accomplish? He can sit back and achievement that his book sells somehow, or he can put almighty dollar into a marketing aim and achievement that aim is acknowledged. But without a marketing background, that almighty dollar can be wasted quickly. As a aftereffect, abounding authors don’t marketplace out of abhorrence of loss and uncertainty, and sell far fewer books than they should.

Into this void comes a admirable book – Book Marketing from A-Z by Francine Silverman. The sub-title explains it all: “Added than 300 authors share the peaks and pitfalls in promoting their books.”

Silverman hasn’t so much written this book as she has edited it. She is the acknowledged author of two books, as able-bodied as the owner of a actual influential book promotion newsletter ( Over a couple age of publishing her newsletter, she has collected marketing accomplishment stories from abounding authors, and, combined with her own expertise, has put it all at buttoned up into an accomplished resource.

This book contains everything a advanced (or even experienced) author needs to activate marketing. Authors might be surprised to apprentice that there are abounding chargeless things they can accomplish to marketplace their books! For archetype, I was surprised at how abounding authors related that something as child’s play as handing out bookmarks or pens stamped with their website and book agname resulted in much publicity and abounding sales.

The book is comprehensive—arranged alphabetically, Silverman covers such topics as the accent of acceptable reviews, what to accomplish (or not accomplish) at book signings, how to brand yourself, how to tie-in with holidays or movies, how speaking engagements can advice a job blossom, and how to send out press kits. There are two huge sections on using Internet technology (interlacing sites, ezines, e-groups, etc.) and newsletters to body a following. In my appearance, these two sections are the most informative sections of the book.

Silverman has produced a timely, comprehensive, and actual accessible book that advanced and expert authors will return to age and again as they body their writing careers.

About The Author

Jeremy Hoover is a proofreader and book reviewer. He proofreads and reviews religion books, poetry, and most fiction. Contact him at for proofreading rates or to appeal a analysis.

Originall posted March 13, 2012