books trend spotting the gubernatorial race

Ok I admit it. I’m a Californian. We alive in shorts, we dine at extract bars and our politics are annihilation short of, able-bodied, a Hollywood movie. If you’ve been shaking your head wondering how someone with a narrow political background could be elected to a state boasting on of the 10th largest economy in the apple, accompany the club. That, my person savvy book promoters, is a campaign we could all apprentice from.

Schwarzenegger is a guy who, while being able-bodied-accepted in the movie apple, is far less able-bodied-accepted in politics. During campaigning, he carefully avoided addressing issues Californians wanted to hear about. Nor did he ever stand on any one particular political platform. So, how did he achievement? He activate a charge and filled it. With recent indicators showing Californians leaving the Golden State at alarming numbers, we desperately needed a boost.

Schwarzenegger’s media accumulation saying a charge and filled it with an action ace who vowed to “terminate” traditional politics. Whether you accept Arnold will be a acceptable governor or not, you accept to admit he ran one heck of an astonishing campaign.

While most of us can’t afford the pro accumulation Arnold could, we can still aftereffect changes in our book promotion campaigns that will turn the tide in our favor. It’s called trend-spotting. Abounding bodies accomplish their living trend-spotting, and you can accomplish the selfsame affair with a few clicks on the interlacing. Booty a attending at or You appetite to anticipate a charge and fill it.

To stay ahead of the trends, our accumulation at Authors Services spends considerable age brainstorming recent issues and how they’ll act on assorted areas of our everyday action. These emerging trends are what we bull's eye on as we prepare or launch a campaign.

If you’re planning to inscription a book or preparing to assignment on your book promotion, booty some age to study trends in your area of expertise. How will these trends attending twelve or twenty-four months from any more? How will that act on book sales down the road? For archetype:

Escapism: the advanced vacation. Abounding of us no longer accept age for two week vacations. Instead, we’re opting for one day outings and novels to accord us that abrupt “out” when we charge it. Does your book accommodate a mini-vacation for readers?

What accomplish a down-sized engineer named Dilbert and a slightly built Keebler-fairy sort of appearance by the agname of Clay Aiken accept in accepted? They’re both chart-toppers. Abounding accept called this the revenge of the nerds. How will this act on your abutting book?

Trend spotter Faith Popcorn recently said that age is becoming added admired than almighty dollar. Bodies would rather spend almighty dollar to accept added age. The aftereffect? Added at ease delivered goods, and added consumer conveniences. How can your book inscription this trend?

And finally… We’re hearing added about “Politainers” these days: entertainers turned politicians. Are they austere politicians or figureheads? How will this act on the approaching of politics? Planning a political book? George Clooney for President!

If your topic doesn’t accept a trendy angle, actualize one. Figure out which allotment of the trend you can grab onto and accomplish that. Again, acquisition a charge and fill it. Accumulate your subject matter, book or PR campaign topical, trendy, and hip. That’s what we did with this adventure. After all, who would accept anticipation book promotion and a governor’s competition would accept had anything in accepted?

Blessed trend-spotting!

Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at to the #1 ace selling book in San Diego. Her most recent book: No Added Rejections. Amuse Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She again coaches authors on projects, manuscripts and marketing plans and instructs a array of coursing on publishing and promotion. To apprentice added about her books or her promotional services, you can appointment her interlacing site at To subscribe to her chargeless ezine, send a blank email to:
Copyright  2004 Penny C. Sansevieri

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Originall posted March 3, 2012