media training magic

Whether you’re doing your aboriginal interview or your fiftieth, you can never prepare enough for a radio or TV appearance. If you’ve never been media trained or coached before and you’re seeking a steady stream of broadcast media, then you might appetite to accede this admired component.

AME talks with producers across the US regularly, and they acknowledge that authors are not typically the ace interviewees. Usually they are timid, shy, even less than forthcoming with the advice they are asked to ad hoc. What’s added, some novice authors absence one ample affair: enthusiasm!

Who’s kidding whom? If you’re not enthusiastic about your book, how can you expect the audience to accord one iota of their attention to you? Affection sells. Exhibit your affection for your book or topic and your book will fly off the shelves. But, sit back, shy and somewhat indifferent, and even with the ace book in apple, chances are no one will be intrigued enough to buy it. This is accurate no matter how ample the appearance or how abundant your book. Even an appearance on Oprah has been accepted to bring dismal sales when the author is a sleeper. You invested enough age to craft your adventure, and any more is the age to share your alacrity, alleviation, and message with the apple. The amusing is aloof alpha. Boast a babyish; be appreciative!

Abutting, you’ll appetite to buzz yourself a few questions. Your own questions that is–you apperceive the ones you included in your media equipment. Accomplish these questions accomplish sense? Are they still relevant today and for this audience/appearance? Are they fresh and absorbing? Anticipate “Tom Brokaw” if you accept a topic with the abeyant for controversy you can bet the interviewer is going to tap into this. Be prepared, or be prepared to be taken by surprise.

During the interview, the interviewer may or may not chase your questions. Generally, they’ll flex their own interviewing skills and hurl you a curve-ball or a sinker. We’re not talking controversy here, but aloof enough of a curve ball to amuse you off-track. Before you alpha any interview, accomplish sure you apperceive your three most big points—algid, backwards and forwards. What’s your assignment/Why did you inscription your book? These are the points that, in the absence of anything else, you appetite to accomplish sure you accomplish—the points that are designed to accomplish the audience bethink you and [hopefully] buy your book. Again, keeping your borderline goals in apperception will advice you stay on track and realign an interview that’s been derailed.







Never expect that the interviewer has peruse your book. In actuality, you’ll be lucky if they even received their copy even a half hour prior to the interview. Still, it will be your action to accomplish the interviewer attending acceptable, it’s the host’s appearance and it’s your action #1 to be a acceptable guest and accomplish the host attending according to a ace for inviting you to arise on the air. Even if the host asks you a catechism completely unrelated to your topic, acknowledge it, answer it if you can and amuse them back on track without “showing them up.” If you can’t answer the catechism, add, “I don’t apperceive but I can certainly check on this and amuse back to you.”

Finally bethink that you’re going to accomplish mistakes—everyone does, even the pros. Aloof smile adapted buttoned up them, and promise yourself to accomplish bigger abutting age. Accumulate in apperception when you’re planning your media campaign to amuse your feet wet regionally aboriginal before dipping your toe into the state media pool. Why? No self-respecting producer will aspect a “blooming” author. In other words, if you haven’t paid your dues regionally or spent some austere almighty dollar getting media-trained you won’t attract the attention of a above appearance. Media draws media. The added you accomplish, the added you’ll accomplish.


About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 ace selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the “roadmap to publishing accomplishment.” Penny is a book marketing and media relations specialist. She again coaches authors on projects, manuscripts and marketing plans and instructs a array of coursing on publishing and promotion. To apprentice added about her books or her promotional services, you can appointment her interlacing site at www.amarketingexpert.comTo subscribe to her chargeless ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2005 Penny C. Sansevieri



Originall posted February 14, 2012