Greet to the apple of publishing, an ever- changing activating that seems to reinvent itself nearly every season, some might even add everyday. The latest of these reinventions is what I call the “micro- genus.” It’s a road of niching a book in such a finite road that it feeds into a category within a category. An archetype of this is the micro-genus of chick-lit. Any more we accept hen-lit, mommy-lit and a few adventurous UK publishers are even dipping their toes into the daddy- lit category. So why are publishers pushing micro- genres? Able-bodied, the apple of publishing faces its biggest hurdle ever: a absence of readers. We’re publishing added books than ever but overall readership is down. Combine that with the scourge of the publishing industry: book returns and you’ve got a directions for publishing danger. Micro-genres accord publishers a bull's eye accumulation of readers they can hone in on.
No longer marketing a book to the “chick-lit” reader, they can any more breach this down even further into sub- genres. But this doesn’t bar at the chick-lit marketplace, aloof about every genus is seeing this breakdown and authors are being asked what micro-genus their book belongs in. But there’s an even bigger astuteness for this in my assessment. In a apple of digital-on-demand everything we appetite what we appetite when we appetite it. This trend started when Napster entered the scene some age ago offering digital downloads of the songs you wanted, when you wanted them – any more in their revamped anatomy (peruse: legal) Napster and other air download sites are giving us what we appetite, no added no less. Enter TiVo, Podcasting and RSS, we’re any more becoming added discerning saying we simply won’t be sold a bag of goods we don’t statement. We won’t buy a CD for aloof one song, we won’t analog analog watch a appearance when the networks appetite us to analog analog watch it and we won’t buy books that are “sort of” what we appetite to peruse. We alive in an on-demand society, micro-genres is allotment of that trend. Attending for your actual own micro- genus, coming to a bookstore near you.
About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 ace selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the roadmap to publishing accomplishment. Penny is a book marketing and media relations specialist. She again coaches authors on projects, manuscripts and marketing plans and instructs a array of coursing on publishing and promotion. To apprentice added about her books or her promotional services, you can appointment her interlacing site at To subscribe to her chargeless ezine, send a blank email to: mailto:firstname.lastname@example.org
Copyright ã 2005 Penny C. Sansevieri
Originall posted September 13, 2012