So what is this “blog agency”? Able-bodied, what a few anticipation was a book abstraction some age ago has any more morphed into something no one expected. There are currently nine million blogs out there with 40,000 advanced ones being added everyday. Some are informative and some are aloof downright a squander of your age. And while we hear a lot about blogging these days, what is blogging *really*? Blogging in its simplest chat is according to an online statement but much, much added able. Blogs (short for Interlacing log) is a abode where surfers can amuse up to the minute advice on a topic or voyeur into someone’s action. Some blogs are annihilation added than a daily glimpse into someone’s action, while others are so sophisticated, it’s adamantine to acquaint them apart from an online statement service.
Why Blogs Matter
Google, the #1 search engine on the grasp, loves blogs. So much so that if you accomplish it adapted Google will spider the heck out of your site. What does it beggarly to “spider”? Able-bodied spidering is when Google, or the according to, searches your sites content to authorize ranking, the added content you accept (i.e. fresh content) the added Google will accomplish its sorcery and push your site up the search engine. Another astuteness blogs matter is that they are interactive and, if you blog on your books topic, it will advice to further your expert status on a particular affair. When we aim “Virtual Tours” for our authors, we accommodate as abounding blogs as we can into a tour. Why? As if you can amuse into a acceptable blog that’s seeing a lot of traffic, you can really alpha to accretion some exposure for your book.
What Would You Speak About?
This is the catechism we amuse asked most generally. “If I alpha a blog, what on earth would I speak about?” Able-bodied if your book is non-fiction it’s appealing accessible to figure out what your topic would be, but if your book is fiction it could amuse a bit tricky – but not impossible. An author I assignment with has a series of books starring one appearance – a private detective. I recommended that he “blog” this appearance, acceptation that the appearance (not the author) would accept the blog. It could be the appearance’s diary or adventures and stories – a glimpse into the action of a private detective. This would accord the reader (and fans of this appearance) a astuteness to return to the blog for an amend on this ongoing adventure or adventure. In another instance, I assignment with an author who wrote a fiction book about adapted and amiss with a advanced age/spirituality spin. I advised him to blog on issues related to that – adapted and amiss in our society and his own personal “spin” on these issues. Some of his blogs might be controversial but that’s okay, you appetite to actualize your own “articulation,” your own booty on a certain affair and if that assessment is controversial, all the bigger for exposure and for getting bodies to interact on your blog. Getting readers to respond to your posts is a abundant road to accretion absorption and momentum for your blog and (added importantly) getting bodies to speak about it will abound your blog according to annihilation else!
How to Alpha a Blog
Starting a blog is super accessible. All you accept to accomplish is register at a blog site (according to www.blogger.com) and amuse started. It’s that accessible. The blog service will link to your site; you’ll charge to buzz your Webmaster to add a button to your at ease page so bodies can acquisition your blog.
How to Blog Effectively
The ace bloggers apperceive that the added you add to your blog, the added traffic you’ll drive there. Some bloggers I apperceive post daily, sometimes even multiple times a day while others post weekly. How much you post will probably depend on how much age you accept to dedicate to this, the claiming will be that if you appetite to accumulate driving bodies to your blog, you’ll appetite fresh content. This doesn’t beggarly you accept to actualize this all yourself, in actuality you can invite bodies onto your blog and interview them, or you can aloof post a one paragraph “anticipation” on your topic. It doesn’t accept to be complicated or continued, it aloof has to be fresh. Again be innovative, as we discussed earlier, be altered with your blog, accept amusing with it. It might seem complicated at aboriginal but once you amuse the hang of it, you’ll quickly alter to a blog expert!
About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 ace selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the roadmap to publishing accomplishment. Penny is a book marketing and media relations specialist. She again coaches authors on projects, manuscripts and marketing plans and instructs a array of coursing on publishing and promotion. To apprentice added about her books or her promotional services, you can appointment her interlacing site at To subscribe to her chargeless ezine, send a blank email to: mailto:email@example.com
Copyright ã 2005 Penny C. Sansevieri
Originall posted December 14, 2011