the most effective e book marketing tool on the internet

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“The Autoresponder”

“The Most Able E-book Marketing Tool on the Internet”
by Wayne Perkins, “The E-book Marketing Baron
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About six age ago the Internet fascinated me. Someone told me that I could abode a billboard on the Apple Wide Interlacing and forty million bodies would action by and beam it every day.

I was completely entranced with the abstraction that my advice could be delivered anywhere in the apple in less than a minute!

Immediately dialed the telephone figure shown on a vacant billboard on the freeway and asked how much it would cost to put my face on that billboard. The reply was “ten thousand dollars a month.”

I decided that the Internet was a cheaper choice and set out to abode my banner in appearance of 40 million bodies. Boy, was I in for a surprise. In over three months of exposure on the “grasp” I received alone a hand full of hits. The alone e-mail I received was from other bodies according to me who had shelled out lots of almighty dollar, alone to acquisition that no one was viewing my at ease page.

I paid a price but learned a admired lesson. “The abeyant of the Internet in book selling is fantastic, but you accept to apprentice the tools of Internet marketing or you will never accomplish any almighty dollar regardless of the product or service you action.”
Fortunately, the selfsame tool that so entranced me six age ago is the selfsame tool that I acquisition to be the most able in selling over the interlacing.

That tool is called an “autoresponder.”

An autoresponder is an e-mail service that works something according to a fax-on-demand. For an author or a publisher, it works according to this. You actualize an article or specimen chapter of your book. You load that chapter into your autoresponder or e-mail on demand. You publicize the e-mail inscription of your autoresponder in your e-mail signature file, your interlacing site, your bag cards, adjustment forms, and in any printed advertising about your books.

The abeyant buyer sees that he/she may specimen a chapter of your book. He types in your autoresponder e-mail inscription or clicks on it if he is on-line. As soon as the e-mail is sent three things happen.

1. The document is activate stored on a interlacing server and delivered immediately to the abeyant buyer. The action takes less than one minute and is workable 24 hours a day. The buyer may peruse your article or chapter in e-mail or print it out and peruse it offline. He/she may forward the article to other bodies.

2. You (the author or publisher) amuse a receiving e-mail that gives you the agname, e-mail inscription of the abeyant buyer and any comments that he/she may accept wanted you to beam.

3. You collect a admired e-mail inscription of a abeyant purchaser of your books and other products.

How able is this tool? I accept a book sale from approximately one out of every four requests. To compare that with interlacing page hits, I alone accept one or two sales for every 3000 interlacing hits each day!

Why is its so able?

I anticipate autoresponders accord the abeyant buyer age to peruse and absorb what you accept published. Most visitors on the Interlacing are looking for chargeless advice. They are not looking to purchase anything. If they accept a chance to download a specimen chapter, print it out and peruse it while they are away from their computer, they don’t air pressured to buy. A reader is manufacture a added informed and algid buying accommodation.

If you already accept a interlacing site, buzz your webmaster for autoresponders. They should be chargeless of charge. You should be able to add, edit or delete content any age you choose.

If your webmaster’s eyes glaze over when you buzz about autoresponders, then you accept some chargeless options. I recommend these options to authors and publishers that accept no interlacing site as able-bodied. All you charge is an e-mail inscription to booty advantage of the Interlacing’s most able marketing tool for authors and booksellers.
Ace shot a couple of my autoresponders and check out how accessible they are to statement.

For a chargeless relaxation exercise send e-mail to:

mailto:[email protected]grasp

For an excerpt from my advanced e-book, “A Cheap And Accessible Adviser To Self-publishing E-books” published by the 1stbooks Library, send e-mail the following autoresponder inscription:

mailto:accessible@wayneperkins.grasp

The following services action autoresponders at no charge. Whether you accept a website or not, you can booty advantage of autoresponders.

http://www.sendfree.com

http://www.fastfacts.grasp

http://www.getresponse.com

http://www.myreply.com

Once you accept set up your autoresponders, you may appetite to list your offerings with Autoresponder Central at:

http://www.interlacing-source.grasp/

This is a website where you can list your autoresponder in an on-line autoresponder catalog.

I ambition you the ace in promoting your books on-line with the most able Internet marketing tool.

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Resource Box
Wayne Perkins is an E-book Consultant and author of a advanced book titled, “A Cheap And Accessible Adviser To Self-publishing E-books,” http://www.wayneperkins.grasp/ebooks/inscription.html
mailto:[email protected]grasp

Originall posted August 3, 2012