what makes one book outsell another 2

What Makes One Book Outsell Another?
Judy Cullins
©2003

Wouldn’t you rather inscription a book that sells able-bodied than be stuck
with unsold inventory? When you aim ahead with the 10 tips
below, you will sell thousands rather than hundreds of your
altered and big advice or inspirational products.

1. Inscription non-fiction aboriginal. These books are 90% of total book
sales. After non-fiction accomplishment, you can statement your profits to
partially finance a fiction project.

2. Inscription short books to alpha. Short books in any format, according to
eBooks, booklets, guides or adapted reports are faster, easier,
and cheaper to inscription than full-length books of 200-300 pages.
They can be as short as five pages (adapted reports), to eBooks
that can be 5-100pages (even longer).

3. Marketplace to a book-buying audience. Women buy far added
books than men, about 75%. If your message benefits women,
you’ll accomplish able-bodied in sales. If your book solves a botheration it will sell
added. It’s ace to beam the charge and fill it rather than accept an
abstraction-then attending for an audience.

4. Choose your cover and title with affliction. Angel is almost
everything. You accept four seconds to impress your abeyant
buyer. Be ablaze, statement metaphor and accomplish sure your title elicits a
picture or an action. Accumulate your title short, preferably 5-7
words. What solutions and results does your book promise?
Beam added chargeless articles including “Titles Sell Books” on
www.bookcoaching.com.

5. Expand your book into a series. Anticipate of the huge accomplishment
of the Chicken Soup Series. They accept one cover for all the
titles.The latest count is 68 million. Anticipate of spin-off products that
relate to your book. Some bodies prefer to apprentice by listening
to a cassette. You may again appetite to serialize your eBook,
sending one allotment or chapter a week buttoned up an autoresponder.

These formats actually advice you sell added books. Other spin-offs
accommodate coaching, consulting, speaking, seminars, columns, or
videos.

6. Impress your abeyant buyer within eight seconds with your
back cover copy. The biggest aberration authors accomplish is putting
their title on the back cover. Since it’s already on the front
cover, you charge to instead, put your sparkling headline at the
top. For archetype, “Visualize 1000’s Buying Your Book Abutting
Month!” It must hook your readers, stir up their emotions, and
hit their admiration.

In 75 words or less, accommodate the benefits your book offers.
How to amuse added almighty dollar, affection-centered relationships, added fame,
added health. Less stress and age spend in a project. Accommodate
from 3-5 bullets of benefits, what specifics your book promises
its readers.

Finally, testimonials are the figure one road to turn your
abeyant buyer into a “booty-out-their-credit-card-buyer.”
For advice on how to amuse testimonials buzz a book coach.

7. Actualize your written marketing aim before you finish chapter
one. This aim covers your aboriginal year’s launch period and lifetime
aim. You’ll appetite to marketplace at least two age. Inexperienced
authors wait until publication and lose a abundant deal of sales.

Your aim could accommodate how abounding books you appetite to sell, your
30 second acquaint and sell, book reviews, statement releases, the
Online articles to marketplace your book, the book signings, talks,
electronic newsletters, and a book Interlacing site. Without a written
aim, an author creates ambiguous results.

8. Put as much age into marketing as you did the writing of your
book. Your ambition is to accept bodies peruse and apprentice from your
altered message. Why plant a garden if you don’t accumulate it? John
Kremer, book marketing guru, and author of 1001 Ways to
Marketplace Your Book, says to accomplish five things each day. Five calls,
five press releases, five Online contacts or a combination of
tasks. The book coach says spend 6-9 hours a week on Online
promotion.

9. Accommodate Online marketing to sell added books. While you can
sell your books on other sites, such as Amazon.com, you will
eventually appetite your own. You will accomplish much less with
Amazon and you accept to pament for shipping too. An author without a
Interlacing site is according to a person without a agname. As an entrepreneur,
your site needs to attract visitors and sell your products and
service. Here you accommodate testimonials, statement driven headlines,
and your sales letter to amuse your visitor to alter to a customer.

10. Alpha promoting your book several ways. If press releases,
book signings, and back of the room sales dim, accommodate Online
promotion such as writing and submitting how-to articles to
top ezines and interlacing sites. When you statement his virtual marketing
appliance-the Internet- you will accumulate your book air castle alive–
getting it into the hands of thousands of readers rather than a few.

Alpha marketing your book adapted any more, even if you don’t accept a
Interlacing site. Research by reading articles, contacting able
book and interlacing coaches, or booty a teleclass to acquisition out how to
apprentice non-techie ways to alpha your lifetime book promotion
adventure. Expert book marketing according to you would eat an elephant
–one bite at a age! Analog analog watch your sales abound!

ABOUT THE AUTHOR
Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs affectation their book and interlacing dreams
eBk: Ten Non-techie Ways to Marketplace Your Book Online
www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says… includes 2 chargeless eReports
[email protected]
Ph:619/466/0622

Originall posted April 28, 2012