winning the name game

How abounding of you accept spent hours or days toiling over the title for your book? My aboriginal book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be ambitious, especially if the book will assignment as a sort of branding for everything else you accomplish. Non-fiction books are generally seen as a stepping stone to speaking engagements, product launches, and a array of other bag endeavors. In actuality, the naming of a non-fiction or bag book is so critical that a poorly chosen title can actually accomplish or breach a books accomplishment. If you’re in the midst of picking a agname, or planning approaching titles. There are some basic strategies you should accede before you finalize your book cover:

The agname of your book must acquaint bodies what it’s about. If you ace shot to be clever and accomplish them guess, your abeyant customer will aloof put it down and act on to a title they accomplish accept.

Put the statement adapted in the agname – for archetype Chicken Soup for the Soul tells you adapted up front that much according to a cup of chicken soup when you’re sick, this book is going to accomplish you air bigger. If this leaves you action perplexed, booty a moment to list five benefits of your book – once you accept those benefits listed slowly but surely a book title will activate to emerge.

Anticipate about all the altered uses you might be able to derive from the agname of your book. Is it going to be on your interlacing site? Is it a stand alone book or allotment of a product line? Or is this book one of a series? Determining the exact uses of this title will advice you define it further.

And finally, action beam what the competition is doing. Spend an afternoon at the bookstore and beam what titles accept worked able-bodied for agnate books in your genus.

Other Naming Tips
Did you apperceive that some words are easier to bethink than others? Sound abnormal? Not really. Speech experts will acquaint us that we aloof respond differently to certain sounds. The letters K and P for archetype are what speech experts call “plosives.” A plosive is a babyish bit of speech that pops out of your mouth and draws attention to itself. A plosive is a “stopper” in speech. A plosive makes us bar for stress when we add it. The letters B, C, D, K, P and T are all plosives.

What’s especially absorbing is that brand names alpha with plosives accept higher recall scores than non-plosive names. Several studies of the top 200 brand names accept fabricated that point. Examples: Bic, Coca-Coca-Cola, Kellogg’s, Kodak, Pontiac, etc.

If you’ve picked a title for your book or a agname for your bag or product line that is “abnormal” – you might appetite to check the acceptation aboriginal. That goes for foreign translation as able-bodied. Here are a few examples of names that were chosen without the proper research:

In 1997 Reebok issued a mass recall of their advanced women’s running shoe dubbed “Incubus” – a savvy statement reporter brought their attention to the actuality that incubus means: “an ablaze spirit believed to descend upon and accept female with women while they sleep.”

Estee Lauder stopped short of exporting their line of Country Mist makeup to Germany when managers pointed out that “mist” in German is slang for manure.”

Trying to be clever, the folks at Guess jeans placed the Japanese characters “ge” and “su” abutting to a model in Asian magazines, intending them to beggarly “Guess.” But “gesu” translated in Japanese means “vulgar,” “low” class” or “meanspirited.”

Naming Tip!
Stumped for a agname? Ace shot heading over to The Naming Newsletter While this site is designed primarily for naming and/or branding companies, there’s a lot of abundant advice on titling strategies and tips that can translate easily to your book title.

About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at to the ##1 ace selling book in San Diego. Her most recent book: No Added Rejections. Amuse Published Today! was released in July of 2003 to rave reviews. Penny is a book marketing and media relations specialist. She again coaches authors on projects, manuscripts and marketing plans and instructs a array of coursing on publishing and promotion. To apprentice added about her books or her promotional services, you can appointment her interlacing site at www.amarketingexpert.comTo subscribe to her chargeless ezine, send a blank email to:
Copyright ã 2004 Penny C. Sansevieri

Originall posted November 27, 2012